The expectations of today's consumers are higher than ever for message consistency. Forrester Research Inc.'s "The New Messaging Mandate" report (January 2012) digs deep into the value of integrated messaging across channels to help marketers to better message across digital touchpoints.

Learn more about:

• The importance of a unified cross-channel view of the customer
• Why marketers must reinvent their current messaging approach to better engage customers in today's digital environment
• How one Knotice customer generated 10 times more revenue from coordinating its digital messaging campaigns after adopting a customer-focused approach
• Why marketers must consolidate messaging platforms in order to break down channel silos and facilitate the right-channeling of messages

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