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Unified Direct Digital Marketing

Today, the infrastructure to support direct digital marketing is severely fragmented. The fragmentation results in poor processes and unnecessary cost, impedes the ability to be relevant and compromises overall marketing performance.

Our unique framework for direct digital marketing breaks down the silos for seamless cross-channel campaign execution, makes analytics actionable like never before, and provides a digital profiling environment built for a big data, digital world.

What Is Direct Digital Marketing?

Direct digital marketing is interactive marketing that is "addressable", or when you're able to identify the recipient of a marketing message. With traditional direct marketing, addressability is achieved via a postal address. With direct digital marketing, addressability comes in one of three primary forms, an email address, web browser cookie, or mobile phone number.

Although these are the primary forms today, direct digital marketing is evolving. UIDs for mobile phones can be used for push notifications. Although Social IDs don’t offer the same degree of addressability as an email address, there are significant opportunities to leverage social data in a direct digital context. Discover how our unique framework for unified direct digital marketing pulls it all together.

Why it Matters

A siloed approach to addressable media complicates a marketer's ability to optimize the customer experience and leads to resource redundancies.
Source: Forrester Research Inc., "The New Messaging Mandate" (January 2012)
Knotice's Unique Framework

Turn Insights Into Action

With Knotice, you’re able to dramatically accelerate the speed in which you can turn insights into actions that deliver results. This is all made possible by having a single operational dataset that is powering both your analytics and your cross-channel campaign execution, all delivered by a single company, with a single platform. You can go from insight, to action, to result faster with Knotice than anyone else – guaranteed.

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