Behind the "The New Messaging Mandate"

Taking a Unified Approach to Cross-Channel Marketing

Tuesday, February 14th at 1:30 pm EST

This special event will go deeper into the data and details of Forrester Research, Inc.'s report, "The New Messaging Mandate," (January 2012) and explore actual results of brands natively unifying data for customer-focused messaging across channels and multiple touchpoints.

• Gain visibility into customer-centric messaging, including the framework behind a unified view of consumers across channels
• Take a deep dive into real case-study examples, including Oreck, featuring data profiles, segments, analytics and more
• Learn actionable insights to help increase conversions by taking a unified approach
• Get exclusive access to information not found in the original report

Playback

Have you seen the report? You can access it here.