Think of our platform's universal profile management system as a direct digital marketing data mart that unifies your critical data while making it accessible and actionable. With powerful segmentation tools, you can quickly obtain insights that can be used to execute campaigns over multiple online channels, versus spending countless hours just trying to pull the right data together from disparate web analytics, e-commerce, and CRM platforms.
This is all made possible by our platform's unique capability to store both known and anonymous profiles while capturing all related attribute and behavioral data in real-time. You simply gain more data points you can use to increase the relevance and improve the performance of your direct digital marketing.
Most customers use our universal profile management system as an supporting component to another solution, such as email marketing, mobile marketing or onsite targeting. However, it can be deployed as a standalone data mart.