A/B Testing: Knoticeís proprietary software, Concentri®, allows you to easily setup as many tests as you want, run them concurrently, and test elements of a single piece of content and a single email or compare the effectiveness of two separate pages or emails. The choice is yours.
Testing and Content Delivery: Concentri marries optimization capabilities traditionally found in separate third-party software platforms with a channel-neutral content management system specifically designed for direct digital marketing. That means Knotice can automate and streamline the testing process from designing the test to determining the test winner and automatically deploying the winning content.
Optimize by audience: You can manage tests within different audience segments. Concentriís optimization tools are directly linked to an underlying profile and segmentation environment, bringing all of your data into one place. Avoid the massive inefficiencies of disconnected systems and get the freedom to test the effectiveness of your content on a specific customer segment.
Customer and behavior tracking: Our tracking snippet continually captures information about customers you know and prospects you donít so you can design new segments and new tests on the fly.
Automated optimization: Get more by doing less. Winning content can be automatically deployed Ė optimized content is always in market.