Simple implementation, fast-to-market: With just a few minutes’ effort from your IT staff, you will be up and running with on-demand content targeting and testing capabilities.
From concept to deployment – web content targeting is a nimble animal: Don’t be intimidated because this technology is marketer-friendly. Simply define a live zone, write a display rule, drop in your relevant content, and deploy it. Customizing site experiences is no longer a daunting proposition.
Leverage all of your data for enhanced targeting: Integration with Knotice’s data consolidation and segmentation capabilities mean you can leverage the breadth of your organization's known attributes to deploy targeted content, including propensity modeling and personas.
Add online activity and behavior to your targeting toolbox: Use Knotice’s site tracking and conversion snippets to track online behavior and create actionable, marketable segments that allow you to deploy targeted content based on behavior and prior site activity.
Why choose? Target and test at the same time: Live zones can process multiple display rules and A/B tests simultaneously. If a site visitor doesn’t meet the targeting criteria they will become part of the test group.
We have rich media and Flash covered: Knotice’s onsite targeting technology works seamlessly with your rich media creative, so you can leverage the best of interactivity in both design and relevance.
Metrics and analytics: Every live zone is tracked by total page views, clicks, and conversions so campaign results and optimization can be analyzed by conversion rates, revenue, and ROI.
Safeguards and security: Knotice has established "worst case scenario" safeguards and fallback protocols to ensure the website experience is never compromised - no matter what. All content is hosted within an SAS 70 II secure data environment.