Automated and triggered programs
Relevant, automated campaigns based on consumer behavior or event triggers are extremely cost-effective and can be many times more profitable than scheduled campaigns.
- Event- and behavior-based automated email campaigns
- Transactional emails including targeted up-sell and cross-sell promotions
- Integration-free shopping cart abandonment campaigns
- Lifecycle communications programs – from welcome to winback
Scheduled retail campaigns
Email marketing is consistently rated as one of the highest ROI-generating tactics available to marketers today. Scheduled promotional campaigns continue to be effective, with a focus on relevant and meaningful offers, and exceptional design.
- Segmentation strategies and services – from simple to sophisticated
- Email campaign planning, concept, design, deployment and analysis
- A/B testing and optimization – refine subject lines, offers, and calls-to-action
Retention, loyalty, and customer care
Customer acquisition doesn’t pay off without an effective retention and repeat purchase strategy in place.
- Low-hanging fruit - anniversaries and birthdays
- Loyalty rewards, coupons, and points
- Customer newsletters and retention-centric communications
- Timely and targeted alerts for critical customer notifications