Automated and triggered programs

Relevant, automated campaigns based on consumer behavior or event triggers are extremely cost-effective and can be many times more profitable than scheduled campaigns.

• Event- and behavior-based automated email campaigns
• Transactional emails including targeted up-sell and cross-sell promotions
• Integration-free shopping cart abandonment campaigns
• Lifecycle communications programs – from welcome to winback

Scheduled retail campaigns

Email marketing is consistently rated as one of the highest ROI-generating tactics available to marketers today. Scheduled promotional campaigns continue to be effective, with a focus on relevant and meaningful offers, and exceptional design.

• Segmentation strategies and services – from simple to sophisticated
• Email campaign planning, concept, design, deployment and analysis
• A/B testing and optimization – refine subject lines, offers, and calls-to-action

Retention, loyalty, and customer care

Customer acquisition doesn’t pay off without an effective retention and repeat purchase strategy in place.

• Low-hanging fruit - anniversaries and birthdays
• Loyalty rewards, coupons, and points
• Customer newsletters and retention-centric communications
• Timely and targeted alerts for critical customer notifications