"In this era of highly demanding mobile consumers, marketers struggle to deliver relevant experiences across a vast array of touchpoints. Data management platforms (DMPs) have broadened to become sophisticated platforms that help marketers build relevance in multi-touchpoint consumer communications." This vendor-specific research highlights Knotice as a Top Performer in the DMP space, a breed unlike others in the field.
Learn more about the current use of Big Data among leading brands for cross-channel initiatives. This exclusive report includes fresh insights on key challenges facing marketers regarding data collection and data management practices, including what needs to change, and how to get started.
This report (August 2012) from Forrester Research, Inc. is a must-read for those interested in reaching today's consumers with relevant, consistent messaging across a variety of digital channels. It also explains how marketers can increase results by taking a more integrated approach.
Learn how Oreck used Universal Profile Management to create a unified view of the customer to effectively target with improved relevance to each unique customer across multiple channels, resulting in 10 times more revenue and more.
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