Analysts Reports

The Forrester Wave: Data Management Platforms, Q3 2013

"In this era of highly demanding mobile consumers, marketers struggle to deliver relevant experiences across a vast array of touchpoints. Data management platforms (DMPs) have broadened to become sophisticated platforms that help marketers build relevance in multi-touchpoint consumer communications." This vendor-specific research highlights Knotice as a Top Performer in the DMP space, a breed unlike others in the field.

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A Customer-Centric Strategy Requires a Revamp of Current Data Practices

Learn more about the current use of Big Data among leading brands for cross-channel initiatives. This exclusive report includes fresh insights on key challenges facing marketers regarding data collection and data management practices, including what needs to change, and how to get started.

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The New Messaging Mandate

This report (August 2012) from Forrester Research, Inc. is a must-read for those interested in reaching today's consumers with relevant, consistent messaging across a variety of digital channels. It also explains how marketers can increase results by taking a more integrated approach.

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Case Study: Oreck Improves Media Spend ROI By Taking A Unified View Of The Customer

Learn how Oreck used Universal Profile Management to create a unified view of the customer to effectively target with improved relevance to each unique customer across multiple channels, resulting in 10 times more revenue and more.

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