Taking Shape: The Online Marketing Database
Presenters:
Suresh Vittal, Senior Analyst, Forrester Research | Brian Deagan, Co-Founder & CEO, Knotice
Recorded Date:
Friday, June 20, 2008 2:00 pm
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Overview & Trends
Today's Incomplete View of The Customer
Challenges for Marketers
Example of an Integrated Customer Profile
The Online Marketing Database Defined
How to Streamline Implementation
The Role of The Online Marketing Database
4 Keys to Success
Case Study & Closing Thoughts