ONLINE MARKETING IS EVOLVING
Mass marketing is dead. Consumers are actively seeking ways to tune out marketing messages. It's critical that marketers deliver the right message, to the right customer, at the right time. Consumers engage and take action from messaging that is relevant to them. This is what Knotice delivers for marketers. It’s an original concept called Personal Relevance Marketing (PRM).
PRM goes beyond standard, static online communications by leveraging the inherent capabilities of web, email, mobile and emerging digital channels. PRM is about delivering personalized, targeted messaging designed to build customer engagement and lifetime value while increasing conversion opportunities and brand loyalty.
Knotice is built to create, optimize, deliver and measure personal, relevant, integrated communications with Concentri™ – our patent-pending, and completely unique, software platform. Our specially trained agency staff is dedicated to applying the principles of Personal Relevance Marketing, ensuring clients always get the most out of their online marketing. Deploy Concentri™ SiteTarget, Concentri™ EmailPlus, and Concentri™ Mobile separately, or integrate them for together for seamless, consumer-focused cross-channel communication.
PRINCIPLES OF PRM
- Consumers will embrace, and respond, to communications that are relevant to their needs and preferences.
- Consumers expect to be spoken to in a highly relevant and personal tone at all times – regardless of what channel the communication comes through.
To learn more about Personal Relevance Marketing, and how it can help you control your online communications, contact the relevancy experts at Knotice by emailing firstname.lastname@example.org, calling our toll-free number 800.801.4194, viewing a 2-minute consumer-experience or clicking here to request a 30-minute overview.