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In The News
Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints

February 2, 2010

Published by Marketing Profs
Written by Bryce Marshall


In a previous article, we introduced the idea of relevance in digital marketing and listed five keys to achieving a relevance-centered approach. The first key is to overcome organizational challenges. Which means you may need to shake things up a bit.

Link to full article


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