Knotice - News - In The News

06/18/2008 - Knotice to Host Webinar with Forrester Research About the Online Marketing Database
Knotice CEO Brian Deagan and Forrester Research Senior Analyst Suresh Vittal Discuss Why Having Data Live “Under One Roof” is Key for Improving Online Marketing... Full Story

04/17/2008 - Akron software company Knotice has record growth in first quarter
Knotice Ltd., an Akron company that provides software and services to help companies market to digital consumers, reported a record first quarter for 2008... Full Story

04/03/2008 - Take Knotice! Bridging the Marketing Technology Gaps
In 2006, I may have been a little premature when I predicted that 2007 would be the year of graphical user interface integration. It really didn’t go mainstream, but some companies were definitely working on it... Full Story

01/02/2008 - Taking Consumer-Centricity To The Next Level
We've come a pretty long way in 40 years from "the medium is the message," the mantra of the modern mass market, to the consumer is the message. Or so it often seems. A huge gap remains, however, between recognizing the need...Full Story

12/19/2007 - Knotice, Omniture partner to provide cross-channel platform
Marketing service provider Knotice Ltd. joined Omniture Inc.'s Genesis Network on December 19. The deal brings Knotice's Concentri platform to Omniture's 2,700 customers...Full Story

05/26/2007 - Knotice's Concentri unifies touchpoints
Broadly speaking, there are two kinds of customer management systems. Campaign managers generate lists for outbound direct mail, e-mail or telemarketing. Real-time interaction managers...Full Story

04/17/2007 - Knotice Integrates Digital Channels: Too Much, Too Little, or Just Right?
My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3, Knotice stands out because it promises...Full Story

04/15/2007 - Jackson Remains Retail Mecca
With its trendy national chain restaurants, its coveted clothing and big-box electronic stores, northern Jackson Township is a regional destination...Full Story

04/04/2007 - Raising the Post-Click Conversion Bar: BT And Web Site Optimization
The promise of online advertising has been to minimize, if not eliminate, the waste and inefficiencies that have always plagued offline advertising. The fact remains, however, that the vast majority of click-throughs are for all practical purposes "lost" the moment a prospective customer, failing to convert, leaves the site...Full Story

03/05/2007 - InvestMidwest Announces Presenting Companies
InvestMidwest Venture Capital Forum announced that 30 companies have been selected to fill coveted presentation slots at its April 10-11 event...Full Story

11/21/2006 - Software powers multi-stage marketing campaigns
Concentri v4.0 creates and manages every step of campaign including planning, producing, publishing, and performance tracking...Full Story

10/01/2006 - You Talkin' to Me?
Today's marketers are finding that a one-channel approach to customer engagement is rapidly losing effectiveness in a multichannel world. To keep direct communications alive and thriving, new disciplines that improve the effectiveness and coordination of customer contacts across multiple channels are emerging...Full Story

09/02/2006 - Medium Plus Message
The concept of opt-in marketing has so far been limited to e-mail. With the release of its new Concentri program, Akron, Ohio-based software firm Knotice strives to expand permission marketing across multiple channels...Full Story

08/29/2006 - Let's Go Shopping
Mobile phones almost certainly will serve as the bridge between Internet marketing and in-store experiences. Getting a brand's message into the store aisles is, of course, the dream of marketers everywhere, and retailers know how to charge a pretty penny for it. Imagine if the consumer could elect to bring her own choice messages, specials, and product information into the store? Screw those end-cap fees! Full Story

08/23/2006 - The marketing wheel is turning, but is it relevant?
In the 1960s many big retailers lost the ability to know and communicate relevantly with their customers. But the wheel continues to turn and they can now regain that ability, according to Knotice... Full Story

07/14/2006 - Mobile marketing firm adds another personal touch
The personal relevance marketing (PRM) firm Knotice has unveiled a software platform called Concentri that allows marketers to create and manage marketing campaigns from a central console, delivering consistent messaging to consumers via any combination of e-mail, web and mobile channels... Full Story

06/29/2006 - Knotice Introduces Concentri Console for Personalized Messaging
Knotice Ltd. debuted Concentri, personal relevance marketing software that lets marketers create and manage personalized marketing campaigns from a central console... Full Story

06/28/2006 - The Web: The Age of Individualized Adverts
Online marketing today is about more than inserting "Hello, Roger," in the subject line of an e-mail and hoping it somehow convinces the recipient, in this instance, a chap named "Roger," that it is truly customized, intended just for his edification, and not just another boring mass-mailed spam message... Full Story

06/27/2006 - Operators Taking Knotice
Recent research has indicated that consumers find entertainment technology vital but confusing, so providers are trying to find ways to increase customer satisfaction by better explaining service features... Full Story

06/27/2006 - Akron's Knotice unveils software
Program coordinates marketing through e-mail, Web, cell phones... Full Story

03/12/2006 - Inspired by Bill Gates, Entrepreneur Leads 3rd Venture
Brian Deagan fired off an e-mail to Bill Gates more than 10 years ago, much like a kid writing Santa Claus before Christmas. It wasn't until he received an "odd note from a guy in Brazil" that Deagan realized the Microsoft chairman had written back... Full Story

03/01/2006 - One to Watch - Brian Deagan
SERIAL ENTREPRENEUR: Deagan has been starting businesses for as long as he can remember. From the bait shop he started in third grade to the successful Lynk Media, an Internet development company he began with three childhood friends in 1995, to 600 Monkeys, a software business that was sold to a California-based company in 2000 when Deagan was 25. Full Story

02/09/2006 - JumpStart puts some money on Knotice
Early-stage investor JumpStart Inc. has committed $500,000 to an Akron company that has developed software to help companies manage electronic communication with customers. The commitment to Knotice Ltd. is JumpStart's second-largest since it began investing in young companies in mid-2004. Full Story

02/09/2006 - Akron firm gets funds for new idea
Venture capital investor JumpStart is betting $500,000 on an Akron company's ability to develop a better marketing idea. Knotice Ltd.'s concept is based in a new software technology that matches consumers with the marketing that meets their specific interests. Full Story