Press/Analyst Contact:
Casey Barto
Public Relations for Knotice
800.801.4194 x. 140
cbarto@knotice.com
We maximize the ROI of direct digital marketing through process automation, increased relevance and improved performance.
In The News
2/1/2012 - The Power of Place
Internet Retailer's Thad Reuter shares tips on how retailers can make use of geo targeting from Knotice’s Director of Mobile Engagement, Dave Lawson... Full Story
1/27/2012 - What is the Secret to Driving App Downloads?
Mobile Marketer shares some tips on driving app downloads from Knotice's Director of Mobile Engagement, Dave Lawson... Full Story
1/26/2012 - Targeted E-mails Bolster GourmetGiftBaskets.com’s Conversion Rates
Internet Retailer's Zak Stambor chats with Knotice customer GourmetGiftBaskets.com about how they boosted conversion rates and clickthroughs using Knotice’s technology... Full Story
1/23/2012 - Tips for Sure-Fire Email Deliverability
iMedia Connection features Knotice’s Director of Marketing, Patti Renner, on ways to make sure your emails reach the inbox... Full Story
1/4/2012 - Smartphone Penetration Contributes To Growth In Mobile Email Marketing
RetailTouchPoints' Alicia Fiorletta speaks with Knotice’s Director of Marketing, Patti Renner, about what the findings of Knotice’s latest Mobile Email Opens report mean for retailers... Full Story
12/20/2011 - MediaPost features findings from Knotice’s Mobile Email Opens report for Q1 and Q2 2011.
MediaPost features findings from Knotice’s Mobile Email Opens report for Q1 and Q2 2011... Full Story
12/19/2011 - Mobile Email Recipients Not Saving Messages to Read Later on Desktop: Surveys
Chief Marketer’s Beth Negus Viveiros chats with Knotice’s Director of Strategic Services, Bryce Marshall about how marketers can use the data from Knotice’s latest mobile email opens report to improve their marketing initiatives... Full Story
12/16/2011 - Marketing Firm Knotice Following the Big Tech Boys to Seattle
TechFlash Seattle’s technology news source, profiles Knotice’s new office opening in Seattle... Full Story
11/30/2011 - Mobile Email Opens are Up, But Activity is Lagging
Website Magazine takes a look at some of the surprising findings from Knotice’s Mobile Email Opens report for Q1 and Q2 2011... Full Story
11/30/2011 - One in Five Retail Marketing E-mails is Opened on a Mobile Device, Knotice Finds
Internet Retailer editor Bill Siwicki examines how retail emails are opened on a mobile device using data from Knotice’s Mobile Email Opens report for Q1 and Q2 2011... Full Story
11/18/2011 - GourmetGiftBaskets.com Taps Online, Email Targeting To Boost Customer Engagement
Retail TouchPoints’ Alicia Fiorletta features Knotice customer GourmetGiftBaskets.com on their use of email marketing and onsite targeting to increase customer engagement... Full Story
10/10/2011 - Getting the Most Out of QR Codes
1to1 Media’s Cynthia Clark features Dave Lawson, Knotice’s Director of Mobile Engagement, on the best ways to use QR codes... Full Story
10/8/2011 - Akron Online Marketing Firm Expanding West
The Akron Beacon Journal profiles Knotice and the company’s steady growth and success... Full Story
9/20/2011 - 3 Considerations for Effective Location-Based Marketing
iMedia Connection features Dave Lawson, Knotice’s Director of Mobile Engagment, about tips for effective location-based mobile marketing... Full Story
8/8/2011 - Mobility Effect
Consumer Goods Technology features the innovative mobile program of Knotice customer Canon... Full Story
8/4/2011 - How to Develop Better Mobile Sites and Apps
Internet Retailer chats with Knotice’s Director of Mobile Engagement, Dave Lawson, about how to develop better mobile sites and apps ahead of his Mobile Commerce Forum appearance... Full Story
7/18/2011 - Akron Online Marketing Outfit Serves Notice
Crain’s Cleveland Business takes a look at what makes Knotice unique within the direct digital marketing space and the company’s rapid growth... Full Story
7/14/2011 - An Akron Company Fits the Billboard
Jumpstart Inc. chats with Knotice’s Jon Grimm about the company’s success and what makes Northeast Ohio a great place to call home... Full Story
6/30/2011 - Startups: Run Hard, Patent Later
The Huffington Post shares insight from Knotice on what makes the company successful and offers advice for growing technology companies... Full Story
6/27/2011 - Mobile as an E-Commerce Supplement
Website Magazine features Dave Lawson, Knotice’s Director of Mobile Engagement, about how e-retailers can utilize mobile to deepen engagement and boost revenue... Full Story
6/8/2011 - Fender Makes Gift Redemption More Convenient via Mobile
Mobile Marketer writer Chantal Tode features Knotice customer Fender about its use of SMS for free gift redemption... Full Story
6/8/2011 - 4 Mobile Marketing Retention Methods
Target Marketing writer Heather Fletcher speaks with Dave Lawson, Knotice’s Director of Mobile Engagement, about ways to use mobile for customer retention... Full Story
6/8/2011 - Fender Cranks the Volume for its Hot Rod Amplifier Text Message Program
Internet Retailer's Kevin Woodward features Knotice customer Fender’s unique use of SMS for free gift redemption... Full Story
6/3/2011 - Optimizing for Mobile Email in 3 Easy Steps
iMedia Connection features Knotice’s Director of Mobile Engagement, Dave Lawson, on easy ways to effectively optimize your email for mobile... Full Story
5/30/2011 - Telltale Games Plays to Win in Email Targeting
Chief Marketer editor Beth Negus Viveiros chats with Knotice customer Telltale Games about the importance of having customer profiles stored in a centralized location... Full Story
5/6/2011 - Telltale Games Hires Knotice for Email Marketing
Direct Marketing News reporter Tim Peterson features Knotice customer Telltale Games about their email marketing programs... Full Story
5/2/2011 - Pediatric Hospital's Enewsletter Program Grows Up
Chief Marketer editor Beth Negus Viveiros features the growing email program of Knotice customer Akron Children’s Hospital... Full Story
4/25/2011 - Serving the Multichannel Customer
1to1 Media editor Mila D’Antonio features Knotice’s Director of Strategic Services, Bryce Marshall, on ways to connect with the multichannel consumer... Full Story
4/7/2011 - Permission, Preference and Privacy: Marketing Watchwords for 2011
American Marketing Association features Bryce Marshall, Knotice’s Director of Strategic Services, about 4 direct digital marketing trends marketers should keep an eye on this year... Full Story
3/11/2011 - Harnessing the Mobile Web: Three Strategy Considerations
MarketingProfs looks at three key mobile web strategies from Knotice’s latest white paper... Full Story
3/1/2011 - NEO Success 2011: Connect More
Brian Deagan's direct digital marketing firm, Knotice, offers household-name brands new and interesting ways to reach us... Full Story
2/17/2011 - Harnessing the Power of the Mobile Web: Taking a Purposeful and Relevant Approach
eMarketing and Commerce features Knotice’s Director of Mobile Engagement, Dave Lawson, on tips for formulating a successful and efficient mobile web approach... Full Story
2/14/2011 - Marrying the Mobile and In-Store Experience
1to1 Media writer Mila D’Antonio features Knotice’s Director of Mobile Engagement, Dave Lawson, about using mobile to improve the in-store experience... Full Story
2/2/2011 - Betting on Bar Codes
Destination CRM writer Koa Beck features Knotice’s Director of Mobile Engagement, Dave Lawson, on the 2D barcode landscape, and how marketers can overcome some of the barriers to 2D barcode adoption... Full Story
1/27/2011 - What Retailers Need to Know About Mobile Email
Mobile Commerce Daily writer Dan Butcher speaks with Knotice’s Director of Strategic Services about the findings of Knotice’s Mobile Email Opens Report for Q4 2010... Full Story
1/24/2011 - Six Questions to Ask Before Going 2-D
Internet Retailer outlines some key questions and considerations posed in Knotice’s latest white paper “ Harnessing the Power of the Mobile Web.”... Full Story
1/24/2011 - iPhone Dominating Mobile Email Activity
MarketingProfs examines the data from Knotice’s Mobile Email Opens Report Q4 2010... Full Story
1/13/2011 - 20% of E-mail Sent by Retailers is Opened on a Mobile Device, Knotice Study Reports
Internet Retailer reviews the findings of the newly released “Mobile Email Opens Report Q4 2010,” with commentary by Knotice’s Director of Strategic Services, Bryce Marshall... Full Story
1/11/2011 - It’s official: the iPhone is now available through Verizon
Internet Retailer's Bill Siwicki features Dave Lawson, Knotice’s Director of Mobile Engagement, about the impact the Verizon iPhone will have on the mobile space... Full Story
1/10/2011 - Why 2D Barcodes Matter to Marketers
Direct Marketing News features Knotice’s Director of Strategic Services, Bryce Marshall, on 2D barcodes and how marketers can take advantage of this emerging technology... Full Story
12/22/2010 - How to Avoid the Potential Pitfalls of Email Personalization
Chief Marketer features Knotice’s General Manager of Professional Services, Dutch Hollis, about how to avoid email marketing personalization issues... Full Story
12/20/2010 - New England Patriots Tackle Multichannel Data
1to1 Media features Knotice thought-leader and CEO Brian Deagan about the importance of having a direct digital marketing datamart in place... Full Story
12/17/2010 - The Value of Onsite Targeting
1to1 Media features Knotice thought-leader and CEO Brian Deagan on the value of onsite targeting and how to overcome website personalization obstacles... Full Story
12/17/2010 - The 2D Difference Enhancing Guest Services with 2D Barcode Technology
Hotel Interactive features Knotice’s Director of Mobile Engagement, Dave Lawson, on how hotels can improve guest experience using 2D tags... Full Story
12/14/2010 - Start with Data in Landing Page Optimization
Website Magazine features Knotice thought-leader and CEO Brian Deagan about the role of data in successful landing page optimization... Full Story
12/10/2010 - No Longer The Text-Best Thing
CRM Magazine writer Juan Martinez features Knotice’s Director of Strategic Services, Bryce Marshall, about effective mobile marketing strategies and customer Canon U.S.A.’s mobile program... Full Story
12/7/2010 - Prospecting : Canon U.S.A. Relies on 2-D Barcodes to Keep Consumers Shopping In-Store
All About ROI editor Melissa Campanelli features Knotice client Canon U.S.A. about the use of 2D tags to connect the online and offline shopping experience... Full Story
12/6/2010 - 3 Keys to Optimizing the Email Experience
iMedia Connection features Knotice thought-leader and CEO Brian Deagan about how to optimize the email experience for mobile devices... Full Story
12/2/2010 - Matching the Content to the Customer in Direct Digital Marketing, Part 2
eMarketing and Commerce features Knotice thought-leader and CEO Brian Deagan about essential questions to ask when choosing a mobile partner... Full Story
11/18/2010 - Matching the Content to the Customer in Direct Digital Marketing, Part 1
eMarketing and Commerce features Knotice thought-leader and CEO Brian Deagan in part one of his requested series on the importance of a unified mobile approach... Full Story
11/15/2010 - Facebook’s New Messaging Service Could Deliver Bad News to Retailers
Internet Retailer writer Zak Stambor features Knotice thought-leader and CEO Brian Deagan about the impact of Facebook’s new messaging service...Full Story
11/11/2010 - Mobile Marketing Trends with Bryce Marshall of Knotice
IM-Mobile blogger Brian Prows features Knotice’s Director of Strategic Services, Bryce Marshall, on his highly regarded podcast about mobile marketing trends...Full Story
10/15/2010 - The New Rules Of Mobile Marketing
Adotas features Knotice's Director of Strategic Services, Bryce Marshall, about the new rules of mobile marketing...Full Story
10/11/2010 - Digital Marketing Means Multiple Channels
Destination CRM features Knotice thought-leader and CEO Brian Deagan about how universal profile management provides a complete view of the customer...Full Story
10/7/2010 - Choosing a Mobile Vendor : 4 Keys to Selecting the Right Mobile Marketing Vendor
Retail Online Integration features Knotice's Director of Marketing, Josh Gordon, about choosing the right mobile marketing vendor...Full Story
9/30/2010 - The Anatomy of Canon's 2D Bar Code Promotion
Promo writer Patricia Odell features Knotice client Canon U.S.A. Inc. about thier use of 2D Tagging to facilitate in-store shopping...Full Story
9/28/2010 - How to Achieve Relevance in Direct Digital Marketing: Have a Plan
Marketing Profs features Knotice's Director of Strategic Services, Bryce Marshall, about the importance making a plan in order to achieve relevance in direct digital marketing...Full Story
9/28/2010 - Why a Piecemeal Mobile Strategy Does Not Make Sense
Mobile Marketer features Knotice thought-leader and CEO Brian Deagan about the importance of having a holistic mobile strategy...Full Story
9/22/2010 - 2-D Bar Codes and Smartphones Team Up for In-store Help
Internet Retailer writer Bill Siwicki features Knotice client Canon U.S.A. Inc. about thier use of 2D Tagging to facilitate in-store shopping...Full Story
9/22/2010 - Canon Develops Multifaceted Mobile Initiatives to Facilitate In-store Shopping
Mobile Commerce Daily writer Dan Butcher features Knotice client Canon U.S.A. Inc. about thier use of 2D Tagging to facilitate in-store shopping...Full Story
9/21/2010 - Why Mobile Is Driving a New Approach to Data Management
Marketing Profs features Knotice thought-leader and CEO Brian Deagan about the role of universal profile management in mobile marketing...Full Story
9/20/2010 - Bridging the Online-Offline Shopping Divide With 2D Tags
E-Commerce Times features Knotice thought-leader and CEO Brian Deagan about using 2D tagging to bridge the gap between the online and offline shopping experience....Full Story
9/9/2010 - 2 Crucial Questions for Cross-Channel Success
Retail TouchPoints features Knotice's Director of Marketing, Josh Gordon, about creating a successful cross-channel strategy for retail...Full Story
9/8/2010 - Optimizing Email for Mobile Devices
Target Marketing writer Heather Fletcher features Knotice's Director of Strategic Services, Bryce Marshall, about the importance of optimizing email for mobile devices...Full Story
9/3/2010 - Consider brand objective before setting mobile holiday strategy: Mobile Marketing Summit
Mobile Marketer writer Rimma Kats features Knotice's Director of Strategic Services, Bryce Marshall, at the Mobile Marketing Holiday Summit...Full Story
8/30/2010 - Global Into Local
QSR Magazine writer John Morell features Knotice's Director of Strategic Services, Bryce Marshall, about using mobile marketing in the food service industry...Full Story
8/30/2010 - The Evolution of Customer Loyalty
1to1 Media writer Mila D'Antonio features Knotice's Director of Strategic Services, Bryce Marshall, about customer loyalty programs...Full Story
8/26/2010 - Three Mobile Web Marketing Tips for the Holiday Shopping Season
Retail Customer Experience features Knotice's Director of Strategic Services, Bryce Marshall, about mobile Web tactics retailers can use now, and for the busy 2010 holiday shopping season...Full Story
8/23/2010 - Making the Direct Pitch Digitally
Multichannel News features Knotice's Director of Strategic Services, Bryce Marshall, about implementing direct digital marketing strategies for MSOs...Full Story
8/13/2010 - Charter Embraces Customers’ Demand for Mobile
1to1 Media writer Kaitlin O'Brien features Knotice client Charter Communications, about the effective use of mobile marketing to engage customers...Full Story
8/11/2010 - E-mail Service Providers: How to Distinguish the Exceptional from the Standard
Direct features Knotice's Director of Marketing, Josh Gordon, about picking an email service provider...Full Story
7/22/2010 - Why SMS Matters in the App Age
Mobile Marketer features Knotice's Director of Marketing, Josh Gordon, about a practical approach to mobile marketing with SMS campaigns...Full Story
7/20/2010 - How to Achieve Direct Digital Marketing Relevance: Take an Incremental Approach
Marketing Profs features Knotice's Director of Strategic Services, Bryce Marshall, about the importance of taking an incremental approach to achieve relevance in direct digital marketing...Full Story
7/9/2010 - How well do you know BT?
iMedia Connection features Knotice's Director of Marketing, Josh Gordon, about the nuances distinguishing onsite behavioral targeting from offsite behavioral targeting...Full Story
7/7/2010 - When Is It Time to Hire an ESP?
Marketing Profs features Knotice's Director of Marketing, Josh Gordon, about why marketers are better served by outsourcing their email marketing to a specialist...Full Story
7/1/2010 - Four Reasons Why the Mobile Web is Key to Everything
Mobile Commerce Daily features Knotice's Director of Strategic Services, Bryce Marshall, about the four primary reasons why the mobile Web is the key to everything mobile for both marketers and consumers...Full Story
6/30/2010 - Take Your Site to the Next Level With Onsite Targeting
Online Strategies features Knotice thought-leader and CEO Brian Deagan about using a universal profile management system to power onsite targeting...Full Story
6/25/2010 - Geo-based Marketing Essential to Restaurant Growths
Fast Casual features Knotice thought-leader and CEO Brian Deagan about easy to deploy geo-location and geo-targeting programs in the food service industry...Full Story
6/22/2010 - Achieving Relevance in Direct Digital Marketing: Segmentation and Optimization
Marketing Profs features Knotice's Director of Strategic Services, Bryce Marshall, about the importance of segmentation and optimization to achieve relevance in direct digital marketing...Full Story
6/17/2010 - 4 List Hygiene Best Practices
BtoB Online writer Karen Bannan features Knotice's Director of Strategic Services, Bryce Marshall, about e-mail marketing list hygiene tips that are often overlooked...Full Story
6/14/2010 - The Bottom-Line Benefits of Behavioral Targeting
1to1 Media writer Elizabeth Glagowski features Knotice's Director of Marketing, Josh Gordon about behavioral targeting...Full Story
6/3/2010 - Dynamic Multichannel Marketing Puts the Focus on the Customer
1to1 Media features Knotice's Director of Marketing, Josh Gordon about how to achieve customer-centricity with a universal profile management system...Full Story
5/25/2010 - Achieving Relevance in Direct Digital Marketing: Marketing's Influence on Technology Is Vital
Marketing Profs features Knotice's Director of Strategic Services, Bryce Marshall, about the importance of using good technology to achieve relevance in direct digital marketing...Full Story
5/21/2010 - The Missing Piece of the Customer-Centricity Puzzle
CRM Buyer features Knotice thought-leader and CEO Brian Deagan about how using a universal profile management system puts data to better use...Full Story
5/17/2010 - Crocs Rolls Out Nationwide Mobile Coupons Campaign: Case Study
Mobile Commerce Daily writer Dan Butcher features Knotice client Crocs in a must read case study about the effective use of instant mobile couponing in stores to engage customers... Full Story
5/14/2010 - Crocs Customers Go Crazy for Coupons
Internet Retailer features Knotice's Director of Strategic Services, Bryce Marshall, about customer Crocs' effective mobile couponing strategy... Full Story
5/12/2010 - Mobile Marketing Moving in Many Directions
Fast Casual reporter Valerie Killifer features Knotice's Director of Strategic Services, Bryce Marshall, about effective mobile marketing strategies in the food service industry... Full Story
5/4/2010 - Improve Guest Experience and Sales with Direct Digital Marketing
HotelMarketing.com features Knotice thought-leader and CEO Brian Deagan about how to use direct digital marketing to increase guest interation with a hotel's brand... Full Story
4/28/2010 - Unabandon Shopping Carts With Direct Digital Marketing
All About ROI features Knotice thought-leader and CEO Brian Deagan about how to use direct digital marketing to avoid lost sales from abandoned shopping carts... Full Story
4/20/2010 - Improve E-mail Marketing With Universal Profile Management
DM News features Knotice thought-leader and CEO Brian Deagan about the benefits of an e-mail marketing platform containing a universal profile managment system... Full Story
4/14/2010 - Avoid Needless Integration with Efficient Direct Digital Marketing
IT Business Edge features Knotice's Director of Marketing, Josh Gordon, about how the direct digital marketing software market looks a lot like the iPhone market a decade ago... Full Story
4/13/2010 - Making a Business Case for Mobile Marketing
Chief Marketer features Knotice's Director of Strategic Services, Bryce Marshall, about how to make the case for mobile marketing within an organization... Full Story
4/12/2010 - Better Data Organization With Universal Profile Management
Adotas features Knotice thought-leader and CEO Brian Deagan about getting the most out of your data with a universal profile management system... Full Story
3/30/2010 - Direct Digital Marketing: Powerful B2C Tools for B2B Marketers
Marketing Profs features Knotice's Director of Marketing, Josh Gordon, about how powerful direct digital marketing is for both the B2B and B2C marketer... Full Story
3/28/2010 - Increase Sales with Text Message Marketing
Running Restaurants features Knotice thought-leader and CEO Brian Deagan about how mobile marketing in the food service industry can be a simple and effective way to increase sales... Full Story
3/24/2010 - Personalizing a Marketing Campaign
Lodging Magazine reporter John Parkinson studies the impact of direct digital marketing for hoteliers with Knotice customer Gaylord Entertainment... Full Story
3/18/2010 - Restaurants Find the Simple Text a Powerful Tool
Nation's Restaurant News reporter, Mark Brandau, features Knotice's Director of Strategic Services, Bryce Marshall, about effective SMS marketing in the restaurant industry... Full Story
3/15/2010 - Make an Offer Guests Can’t Refuse
HotelWorld Network reporter Chris Crowell features Knotice CEO, Brian Deagan, on having a complete guest profile to better target email marketing messages... Full Story
3/12/2010 - Sending the Right Message
Buyer Interactive reporter Beth Kormanik features Knotice CEO, Brian Deagan, about an effective use of direct digital marketing in the hospitality industry through an eConcierge program... Full Story
3/10/2010 - Breaking it Down: A Glossary for Mobile Marketing
1to1 Media reporter Tom Hoffman features Knotice's Director of Strategic Services, Bryce Marshall in a glossary for mobile marketing ... Full Story
3/8/2010 - NRF Makes Use of Mobile at Conference to Poll Attendees
Mobile Marketer writer Giselle Tsirulnik features NRF's commitment to mobile, and Knotice's role as the mobile marketing provider at their Retail Innovation & Marketing Conference... Full Story
3/8/2010 - Why Direct Digital Marketing Matters
iMedia Connection features Knotice thought-leader and CEO Brian Deagan about the benefits of direct digital marketing for both the B2C and B2B marketer... Full Story
3/4/2010 - The Pathway to Customer-Centric Direct Digital Marketing
Retail TouchPoint features Knotice thought-leader and CEO Brian Deagan about using direct digital marketing and a universal profile management system to create a customer-centric marketing programs... Full Story
3/1/2010 - Apps Versus Sites
Internet Retailer reporter Bill Siwicki, features Knotice's Director of Strategic Services, Bryce Marshall, about mobile commerce... Full Story
3/1/2010 - Multichannel Marketing Grows Up
1to1 Media reporter Mila D'Antonio, features Knotice customer TNA Wrestling about their use of direct digital marketing to improve multi-channel marketing results... Full Story
2/16/2010 - 5 Tips for Boosting Online Conversion Rates
RIS News features Knotice's Director of Strategic Services, Bryce Marshall, about increasing retail conversion rates by optimizing shopping experiences for multi-channel customers... Full Story
2/5/2010 - Evaluating Mobile Calls-To-Action at Point of Purchase
Mobile Commerce Daily features Knotice's Director of Strategic Services, Bryce Marshall, about the pros and cons of different mobile calls-to-action at point of purchase... Full Story
2/3/2010 - TNA Wrestling Pins Down Mobile As Key to Marketing Strategy
Mobile Marketer reporter Dan Butcher, features Knotice customer TNA Wrestling, about their complete direct digital marketing strategy... Full Story
2/2/2010 - Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints
Marketing Profs features Knotice's Director of Strategic Services, Bryce Marshall, about how to overcome organizational constraints to achieve relevance in direct digital marketing... Full Story
1/28/2010 - Where Twitter Drops the Marketing Ball
iMedia Connection features Knotice's Director of Strategic Services, Bryce Marshall, about how using Twitter is not the same as companies having a mobile marketing program... Full Story
1/22/2010 - Crocs Steps into Mobile to Drive Footwear Sales
Mobile Commerce Daily reporter Dan Butcher, shares insight from Knotice's Director of Strategic Services, Bryce Marshall, about the partnership between Knotice and casual footwear retailer Crocs... Full Story
1/18/2010 - Do More for Less with Direct Digital Marketing
Hotel Interactive features Knotice's Director of Marketing, Josh Gordon, about using direct digital marketing in the hospitality industry so marketers can maximize results with a minimum investment... Full Story
1/12/2010 - The Direct Digital Marketing Mandate
1to1 Media features Knotice's Director of Marketing, Josh Gordon, about the importance of using direct digital marketing to better engage and retain consumers... Full Story
1/4/2010 - Understanding the Impact of Direct Digital Marketing
QSR Magazine features Knotice thought-leader and CEO Brian Deagan about using direct digital marketing in the food service industry... Full Story
12/30/2009 - Hotel Internet Marketing Strategy – Practical Tips for Direct Digital Marketing
Hotel eMarketer features Knotice thought-leader and CEO Brian Deagan about using direct digital marketing in the hospitality industry... Full Story
12/23/2009 - Retailers Going the Extra Mile to Draw Shoppers' Dollars
USA Today reporter Sandra Block, shares insight from Knotice's Director of Strategic Services, Bryce Marshall, about retail promotions during the 2009 holiday shopping season... Full Story
12/22/2009 - Duane Reade Polls New Yorkers For Delish Brand Cookie Promo
Mobile Marketer reporter Giselle Tsirulnik highlights Knotice customer, Duane Reade, about their recent mobile live-polling program powered by Knotice... Full Story
12/18/2009 - The Present and Future of Direct Digital Marketing
1to1 Media features Knotice's Director of Marketing, Josh Gordon, about the future of direct digital marketing for 2010... Full Story
12/8/2009 - Marketing Trends Add Fuel to the SaaS Development Fire
E-Commerce Times features Knotice thought-leader and CEO Brian Deagan about devleopment in SAAS systems based on marketing trends... Full Story
12/2/2009 - A Marketer’s Perspective on Mobile Tagging Technology
The Mobile Marketing Association (MMA) features Knotice's Director of Strategic Services, Bryce Marshall, about the pros and cons of various mobile tagging technologies... Full Story
12/1/2009 - Boost Your Text Appeal: Direct Digital Marketing Can Be A Shortcut To Your Guests' Stomachs
Restaurant Hospitality features an interview with Knotice's Director of Strategic Services, Bryce Marshall, about direct digital marketing's impact for restaurants... Full Story
11/24/2009 - How to Combat the Confusion Around Mobile Marketing’s Definition
Mobile Marketer features Knotice's Director of Strategic Services, Bryce Marshall, about effective mobile marketing strategies... Full Story
11/17/2009 - How Hotels Can Use Direct Digital Marketing
Lodging Hospitality features Knotice thought-leader and CEO Brian Deagan about the benefits of direct digital marketing in the hospitality industry... Full Story
11/5/2009 - Fundamental Tactics for Mobile Marketing
eMarketing and Commerce features Knotice's Director of Strategic Services, Bryce Marshall, about fundamental tactics for mobile marketing... Full Story
10/30/2009 - Improve E-mail Marketing With Universal Profile Management
DM News 2009 Email Buyer's Guide features Knotice thought-leader and CEO Brian Deagan about the benefits of an e-mail marketing platform containing a universal profile managment system... Full Story
10/20/2009 - How to Build More-Complete Customer Profiles
iMedia Connection features direct digital marketing expert Josh Gordon in an article about the top four benefits to a universal profile management system... Full Story
10/15/2009 - Direct Digital Marketing
Online Strategies Magazine features Knotice thought-leader and CEO Brian Deagan about effective multi-channel direct digital marketing strategies... Full Story
9/29/2009 - Don't Be Stagnant: Ways to Keep Your Digital Initiatives Moving in the Right Direction
Chief Marketer features Knotice's Director of Strategic Services, Bryce Marshall, with four tips to keep digital marketing initiatives on track... Full Story
9/29/2009 - The Flexibility Of Direct Digital Marketing
Adotas features direct digital marketing expert Josh Gordon in an article detailing the flexibility of direct digital marketing... Full Story
9/28/2009 - Direct Marketing Goes Digital: Addressability Matters More Than Ever
The American Marketing Association features direct digital marketing expert, Josh Gordon, about the concept of direct digital marketing... Full Story
9/25/2009 - Direct Digital Marketing Benefits Companies and Consumers Alike
Destination CRM features Knotice thought-leader and CEO Brian Deagan about how a good direct digital marketing strategy benefits both the marketer and the consumer... Full Story
9/21/2009 - Mobile to Play Prominent Role at Shop.org Annual Summit 09
Mobile Marketer reporter Giselle Tsirulnik features Shop.org's commitment to mobile, and Knotice's role as the mobile marketing provider at their annual summit... Full Story
9/3/2009 - Onsite Targeting from Knotice
Retail Merchandiser reporter Amanda Gaines highlights Concentri SiteTarget for dynamic website content with onsite targeting technology... Full Story
9/2/2009 - Onsite Targeting Boosts Bookings with Relevant, Targeted Programs
The Rooms Chronicle features Knotice thought-leader and CEO Brian Deagan about how onsite targeting increases bookings in the hospitality industry... Full Story
8/26/2009 - Selling Strong
Buyer Interactive reporter Beth Kormanik highlights the relationship between hospitality industry giant ResortQuest and Knotice... Full Story
8/17/2009 - Boost Orders and Loyalty with Direct Digital Marketing Programs
Fast Casual features Knotice thought-leader and CEO Brian Deagan about utilizing direct digital marketing to boost orders and loyalty for local restaurants... Full Story
8/5/2009 - Intelligent Online Marketing Boosts Purchases By 25 Percent
Retail Customer Experience features Knotice thought-leader and CEO Brian Deagan about the importance of utilizing a multi-channel direct digital marketing strategy to increase relevance and enhance the consumer experience... Full Story
7/31/2009 - Onsite Targeting: An Elegant Solution for Boosting Website Relevance and Sales
Retail Solutions Online features Knotice thought-leader and CEO Brian Deagan about using onsite targeting to increase website relevance and capture sales... Full Story
7/14/2009 - Snapping Up Endangered Sales With On-Site Targeting
E-Commerce Times features Knotice thought-leader and CEO Brian Deagan about the importance of onsite targeting and how it is effective for capturing hard to get online sales... Full Story
7/10/2009 - The Third Pillar of Direct Digital Marketing
Online Strategies Magazine publishes an article from Knotice thought-leader and CEO Brian Deagan explains effective tactics in mobile marekting, the third pillar of direct digital marketing... Full Story
6/26/2009 - Quality Data Is A Must For Effective Mobile Strategy
Highly respected industry publication Mobile Marketer publishes Knotice CEO Brian Deagan's three key elements to successfully leveraging mobile as a channel strategy... Full Story
6/23/2009 - Achieving Relevance in Direct Digital Marketing: An Introduction
Knotice's Director of Strategic Services, Bryce Marshall, publishes the first of his requested monthly column on relevance for Marketing Profs... Full Story
6/22/2009 - Emerging Direct Digital Marketing World
Adotas publishes an article from Knotice CEO Brian Deagan defining Direct Digital Marketing and the impact that type of approach to online marketing is already making... Full Story
6/15/2009 - Web Products Aid Operations
Hotel and Motel Management reporter Jason Q. Freed highlights the tremendous value of Knotice's Direct Digital Marketing approach and how it benefits the hospitality industry... Full Story
6/9/2009 - HeyButler.com Targets Visitors with Concentri
ECommerce-Guide.com reporter Vangie Beal highlights the value of Knotice's Concentri™ SiteTarget and Concentri™ EmailPlus solutions working together... Full Story
6/3/2009 - Knotice-ing An Untapped Resource
InsideCRM reporter Chris Bucholtz writes about how Knotice is the most effective emerging tool in CRM... Full Story
5/18/2009 - Hotels: Improve Guest Experiences with Self-Service Mobile Applications
Knotice CEO Brian Deagan is published by NextGen Self-Service, where he explains four ready-made mobile programs for hotels of any size... Full Story
4/20/2009 - Technique: How To Make Your E-mail Go Viral
Amy Chubbuck, Senior Account Executive at Knotice, has her opinions on how to make email marketing viral published by DM News... Full Story
4/7/2009 - Techno Upgrades Without Sky-High Price Tag
Knotice CEO Brian Deagan is interviewed by the hospitality publication Buyer Interactive, who did a story on cost-efficient, effective direct digital marketing solutions that are tailor-made for the hospitality industry... Full Story
3/2/2009 - Direct Digital Marketing: The New Key To eMarketing Relevance
Knotice CEO Brian Deagan gives Wise Marketer's Pete Clark insights into how Direct Digital Marketing is changing the face of digital marketing through increased message relevance, automated processes, and improved performance... Full Story
1/21/2009 - Good E-mail Marketing Doesn't Have To Break The Bank
Knotice CEO Brian Deagan provides reasons why good email marketing doesn't have to break the bank. E-mail marketing, in its current form, is not built to last... Full Story
12/12/2008 - 4 Keys For More Efficient Email
Knotice CEO Brian Deagan provides 4 keys to make email marketing more efficient. These important keys to better email improve its efficiency and effectiveness while encouraging email marketers to expect more from their ESPs... Full Story
11/25/2008 - Marketing Sherpa Knotice-Tea Forte Case Study
Marketing Sherpa published a Case Study on Knotice client Tea Forte and how they use Concentri to test the launch of a new product in their email and on their website. The results quantify the impact of using email behavioral data to drive website content... Full Story
11/25/2008 - Unify your data, Improve your e-mail, Boost your conversions
Knotice CEO Brian Deagan has a commentary on the value a unified data model has on email marketing. In the online marketing space, it's survival of the fittest... Full Story
07/11/2008 - Saving Email from Commoditization
Knotice CEO Brian Deagan has a commentary on the commoditization of email published by 1to1 Media. I enjoy technology because of how quickly the game can change. In the online marketing space... Full Story
06/18/2008 - Knotice to Host Webinar with Forrester Research About the Online Marketing Database
Knotice CEO Brian Deagan and Forrester Research Senior Analyst Suresh Vittal Discuss Why Having Data Live “Under One Roof” is Key for Improving Online Marketing... Full Story
04/17/2008 - Akron software company Knotice has record growth in first quarter
Knotice Ltd., an Akron company that provides software and services to help companies market to digital consumers, reported a record first quarter for 2008... Full Story
04/03/2008 - Take Knotice! Bridging the Marketing Technology Gaps
In 2006, I may have been a little premature when I predicted that 2007 would be the year of graphical user interface integration. It really didn’t go mainstream, but some companies were definitely working on it... Full Story
01/02/2008 - Taking Consumer-Centricity To The Next Level
We've come a pretty long way in 40 years from "the medium is the message," the mantra of the modern mass market, to the consumer is the message. Or so it often seems. A huge gap remains, however, between recognizing the need...Full Story
12/19/2007 - Knotice, Omniture partner to provide cross-channel platform
Marketing service provider Knotice Ltd. joined Omniture Inc.'s Genesis Network on December 19. The deal brings Knotice's Concentri platform to Omniture's 2,700 customers...Full Story
05/26/2007 - Knotice's Concentri unifies touchpoints
Broadly speaking, there are two kinds of customer management systems. Campaign managers generate lists for outbound direct mail, e-mail or telemarketing. Real-time interaction managers...Full Story
04/17/2007 - Knotice Integrates Digital Channels: Too Much, Too Little, or Just Right?
My research into mobile marketing systems generated a conversation last week with Brian Deagan, CEO of Knotice. As I wrote on April 3, Knotice stands out because it promises...Full Story
04/15/2007 - Jackson Remains Retail Mecca
With its trendy national chain restaurants, its coveted clothing and big-box electronic stores, northern Jackson Township is a regional destination...Full Story
04/04/2007 - Raising the Post-Click Conversion Bar: BT And Web Site Optimization
The promise of online advertising has been to minimize, if not eliminate, the waste and inefficiencies that have always plagued offline advertising. The fact remains, however, that the vast majority of click-throughs are for all practical purposes "lost" the moment a prospective customer, failing to convert, leaves the site...Full Story
03/05/2007 - InvestMidwest Announces Presenting Companies
InvestMidwest Venture Capital Forum announced that 30 companies have been selected to fill coveted presentation slots at its April 10-11 event...Full Story
10/01/2006 - You Talkin' to Me?
Today's marketers are finding that a one-channel approach to customer engagement is rapidly losing effectiveness in a multichannel world. To keep direct communications alive and thriving, new disciplines that improve the effectiveness and coordination of customer contacts across multiple channels are emerging...Full Story
09/02/2006 - Medium Plus Message
The concept of opt-in marketing has so far been limited to e-mail. With the release of its new Concentri program, Akron, Ohio-based software firm Knotice strives to expand permission marketing across multiple channels...Full Story
08/29/2006 - Let's Go Shopping
Mobile phones almost certainly will serve as the bridge between Internet marketing and in-store experiences. Getting a brand's message into the store aisles is, of course, the dream of marketers everywhere, and retailers know how to charge a pretty penny for it. Imagine if the consumer could elect to bring her own choice messages, specials, and product information into the store? Screw those end-cap fees! Full Story
08/23/2006 - The marketing wheel is turning, but is it relevant?
In the 1960s many big retailers lost the ability to know and communicate relevantly with their customers. But the wheel continues to turn and they can now regain that ability, according to Knotice... Full Story
07/14/2006 - Mobile marketing firm adds another personal touch
The personal relevance marketing (PRM) firm Knotice has unveiled a software platform called Concentri that allows marketers to create and manage marketing campaigns from a central console, delivering consistent messaging to consumers via any combination of e-mail, web and mobile channels... Full Story
06/29/2006 - Knotice Introduces Concentri Console for Personalized Messaging
Knotice Ltd. debuted Concentri, personal relevance marketing software that lets marketers create and manage personalized marketing campaigns from a central console... Full Story
06/28/2006 - The Web: The Age of Individualized Adverts
Online marketing today is about more than inserting "Hello, Roger," in the subject line of an e-mail and hoping it somehow convinces the recipient, in this instance, a chap named "Roger," that it is truly customized, intended just for his edification, and not just another boring mass-mailed spam message... Full Story
06/27/2006 - Operators Taking Knotice
Recent research has indicated that consumers find entertainment technology vital but confusing, so providers are trying to find ways to increase customer satisfaction by better explaining service features... Full Story
03/12/2006 - Inspired by Bill Gates, Entrepreneur Leads 3rd Venture
Brian Deagan fired off an e-mail to Bill Gates more than 10 years ago, much like a kid writing Santa Claus before Christmas. It wasn't until he received an "odd note from a guy in Brazil" that Deagan realized the Microsoft chairman had written back... Full Story
03/01/2006 - One to Watch - Brian Deagan
SERIAL ENTREPRENEUR: Deagan has been starting businesses for as long as he can remember. From the bait shop he started in third grade to the successful Lynk Media, an Internet development company he began with three childhood friends in 1995, to 600 Monkeys, a software business that was sold to a California-based company in 2000 when Deagan was 25. Full Story
02/09/2006 - JumpStart puts some money on Knotice
Early-stage investor JumpStart Inc. has committed $500,000 to an Akron company that has developed software to help companies manage electronic communication with customers. The commitment to Knotice Ltd. is JumpStart's second-largest since it began investing in young companies in mid-2004. Full Story
02/09/2006 - Akron firm gets funds for new idea
Venture capital investor JumpStart is betting $500,000 on an Akron company's ability to develop a better marketing idea. Knotice Ltd.'s concept is based in a new software technology that matches consumers with the marketing that meets their specific interests. Full Story


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