ResortQuest To Improve Targeting and Execute Automated, Triggered Email Marketing Programs with Knotice’s Concentri® EmailPlus
“Whether it is recent stay information or website visits, effective email marketing in the hospitality industry requires data,” said Cheryl Spezia, Vice President of Marketing at ResortQuest. “Having a deep understanding of our guests is crucial, and Knotice’s software platform is truly unique in its ability to bring together a variety of different data points with its universal profile management system to power targeted and automated email marketing.”
ResortQuest intends to implement a wide variety of email marketing initiatives that include lifecycle campaigns, targeted offers to guests who stay at certain resorts, and new information and reminders for guests with an upcoming stay.
Knotice co-founder and CEO Brian Deagan said he is extremely pleased that ResortQuest selected Knotice’s Concentri EmailPlus for their email marketing because it reaffirms the company’s belief that the data powering email marketing strategies and tactics is as important as the actual delivery of the email.
“Knotice’s best-in-class email delivery assurance tools and underlying universal profile management system are unique in their ability to simultaneously address both of these vital needs better than any other provider in the marketplace,” Deagan said. “I’m looking forward to partnering with ResortQuest as they build long-lasting, profitable relationships with their guests.”
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today’s primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit http://www.knotice.com.
About Knotice’s Concentri® Software Platform
Knotice’s on-demand software platform, Concentri, unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri enables marketers to easily engage today’s digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.
ResortQuest is the largest marketer and management company of vacation condominiums and home rentals in the United States. Including Partner Affiliates in North America and Europe, ResortQuest offers over 100,000 vacation rental choices in over 140 destinations world-wide. With over a billion in sales, ResortQuest Real Estate is one of the nation's leading real estate companies focusing exclusively on resort properties, offering superior brokerage services in the country's premier beach, ski, and golf destinations. For more information visit http://www.resortquest.com/ or call 1-800-GO-RELAX.