Press/Analyst Contact:
Casey Barto
Public Relations for Knotice
800.801.4194 x. 140
We maximize the ROI of direct digital marketing through process automation, increased relevance and improved performance.
Press Release
American Sale To Use Knotice’s Concentri® EmailPlus for Automated, Triggered Email Marketing and Improvements in Message Relevance

AKRON, OH — August 18, 2009 - Knotice Ltd., a provider of software and services that maximize the ROI of direct digital marketing through process automation, increased relevance, and improved performance, today announces home recreation superstore American Sale has selected Knotice’s Concentri EmailPlus to improve the targeting and timeliness of their email marketing communications.

“Good email marketing for e-retailers not only requires good preference and subscription management, but also the ability to capture and use behavioral data effectively to improve the customer experience and increase sales,” said Rick Septoski, Marketing Manager for American Sale. “Gaining further insights into our customers is very important to us, and Knotice’s software is ideal because it brings together a variety of key data sources with its universal profile management system to enable highly targeted, triggered email marketing campaigns.”

American Sale plans to introduce new email marketing initiatives based heavily in message relevance and automated campaigns. Using any type of data to power email marketing strategies and tactics is one of the core principles Concentri EmailPlus was specifically designed for, according to Knotice co-founder and CEO Brian Deagan.

“I am pleased that American Sale has chosen Knotice’s Concentri EmailPlus for their email marketing,” Deagan said. “The unique combination of Knotice’s best-in-class delivery assurance tools and underlying universal profile management system address the need for better message relevance while also improving sales. I look forward to partnering with American Sale as they continue to build meaningful, personal relationships with their customers.”

About Knotice’s Concentri® Software Platform
Knotice’s on-demand software platform, Concentri, unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri enables marketers to easily engage today’s digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.

About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today’s primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit

About American Sale
American Sale is the home recreation superstore with the best selection of home recreation and holiday items available in stores or online. With the ability to import products directly from manufacturers all over the world, American Sale houses their inventory in a massive 225,000 square foot warehouse that is centrally located in Chicago, Illinois to maximize delivery efficiencies for customers. American Sale prides itself on maintaining the highest level of customer satisfaction by offering quality products with the absolute best in materials, workmanship, and design. For more information visit

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