Press/Analyst Contact:
Casey Barto
Public Relations for Knotice
800.801.4194 x. 140
cbarto@knotice.com
We maximize the ROI of direct digital marketing through process automation, increased relevance and improved performance.
Press Release
KNOTICE PROVIDES OMNITURE CUSTOMERS WITH GENESIS PLUG AND PLAY CROSS-CHANNEL MARKETING
Knotice becomes one of the first Omniture Partners whose solution spans key areas of optimization, email and mobile marketing.

Akron, OH - December 7, 2007 - Knotice Ltd., a leading provider of software and services for marketing to today's digital consumers, joined Omniture, Inc.'s (NASDAQ: OMTR) Genesis Network. The partnership enables current Omniture customers to easily automate integration of Knotice's patent-pending Concentri platform into Omniture's solutions, reducing the inherent complexities of measuring online marketing campaigns while allowing fast retargeting of data to accommodate the needs of the consumer.

With Concentri and Omniture integration, clients will have access to a single dashboard for complete visibility into consumer's actions throughout an entire Web site visit. Marketers then analyze the data to determine the best way to engage the consumer. Those using Knotice's Concentri can deliver personalized, consistent messaging across email, mobile and Web channels, according to each consumer's preferences and behavior.

"Knotice brings a unique value proposition to Omniture's Genesis Network by being one of the first partners to have a natively designed solution spanning marketing across Web, email and mobile channels," said Brian Deagan, CEO, Knotice, Ltd. "This is a powerful tool for marketers trying to reach savvy online consumers by allowing them to focus their marketing efforts on the consumers' preferred experience."

The integration with Omniture provides current Omniture clients with a new marketing tool that enables them to engage their consumers better, faster and smarter. Marketers using Knotice's Concentri with Omniture increase consumer loyalty, by respecting the consumer's preferences for how they receive marketing messages, and eliminating much of the advertising "noise" that traditionally turns them away. By engaging the consumer on their terms, companies are able to drive sales while delivering a more satisfying online experience. While Concentri benefits the end consumer, it also improves operating efficiencies for marketers by allowing them to run several marketing campaigns across several channels with one software platform.

About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture UniversityT. Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today’s primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit http://www.knotice.com.


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