Akron, OH - December 7, 2007 - Knotice Ltd., a leading provider of software and services for marketing to today's digital consumers, joined Omniture, Inc.'s (NASDAQ: OMTR) Genesis Network. The partnership enables current Omniture customers to easily automate integration of Knotice's patent-pending Concentri platform into Omniture's solutions, reducing the inherent complexities of measuring online marketing campaigns while allowing fast retargeting of data to accommodate the needs of the consumer.

With Concentri and Omniture integration, clients will have access to a single dashboard for complete visibility into consumer's actions throughout an entire Web site visit. Marketers then analyze the data to determine the best way to engage the consumer. Those using Knotice's Concentri can deliver personalized, consistent messaging across email, mobile and Web channels, according to each consumer's preferences and behavior.

"Knotice brings a unique value proposition to Omniture's Genesis Network by being one of the first partners to have a natively designed solution spanning marketing across Web, email and mobile channels," said Brian Deagan, CEO, Knotice, Ltd. "This is a powerful tool for marketers trying to reach savvy online consumers by allowing them to focus their marketing efforts on the consumers' preferred experience."

The integration with Omniture provides current Omniture clients with a new marketing tool that enables them to engage their consumers better, faster and smarter. Marketers using Knotice's Concentri with Omniture increase consumer loyalty, by respecting the consumer's preferences for how they receive marketing messages, and eliminating much of the advertising "noise" that traditionally turns them away. By engaging the consumer on their terms, companies are able to drive sales while delivering a more satisfying online experience. While Concentri benefits the end consumer, it also improves operating efficiencies for marketers by allowing them to run several marketing campaigns across several channels with one software platform.

About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture UniversityT. Omniture's 2,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

About Knotice
Knotice helps top marketers reach more consumers, more frequently with the right message. Through its patent-pending software platform ConcentriT, marketers are able to deliver personalized, consistent messaging across email, mobile, and web channels to drive sales and build loyalty, while gaining improved operating efficiency. Integrating marketing campaigns over email, Web and mobile, allows major marketers to deliver a consistent brand message regardless of how it reaches the consumer. Brands create a bond with the consumer by showing that they respect individual preferences not only in product, but in how they prefer to receive offers and communications. For more information visit http://www.knotice.com.