Consumer-Centric Philosophy Is Paying Off For Akron Digital Marketing Company
"We're extremely pleased with the company's performance," Deagan said. "We expect this momentum to continue for the foreseeable future." The company has doubled its staff in the same time period, attracting key marketing and technical talent with proven expertise and experience with brands such as Unilever, Dick's Sporting Goods, Chase, T-Mobile, Bic, and John Deere.
Knotice's focus on the consumer experience, and fresh approach to online marketing, has been well received due to the challenges facing many of today's global marketing organizations. While the modern consumer is increasingly online and cross-channel, marketing organizations are failing to adapt, eroding the quality of the experience. Reversing the trend requires marketing communications that are personal and relevant to the consumer while accommodating increasingly cross-channel behavior.
"Through the use of our patent-pending software platform Concentri, marketers are able to provide consumers with a highly personal online experience," Deagan said. "Whether responding to a weekend email campaign, interacting with personalized web content or redeeming a mobile coupon in-store, a consistent message across all channels enables the consumer to interact with the brand, and ultimately purchase, on their terms."
Deagan said this philosophy is continually reinforced, most recently in Forrester Research's 2007 Marketing Technology Adoption Report which concluded "respondents resoundingly agree that improving the online customer experience is their top technology theme."
"Our commitment to the consumer with Personal Relevance Marketing, combined with Concentri's extensive abilities, make us optimistic that we will sustain our growth," Deagan said. "It's a good time to be at Knotice."
About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%.
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing interactive marketing communications that can be addressed to a specific individual through process automation, increased relevance and improved performance. Working with clients across many industries including retail, hospitality, restaurants, cable and broadband, and many more Knotice provides efficient, effective, and highly-targeted marketing communications through todays primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit http://www.knotice.com.