New features let customers rapidly deploy advanced mobile tactics that leverage existing websites and business systems to drive value, increase revenue, and reduce costs
Central to these capabilities is Knotice’s advanced mobile dialogue builder that allows customers to visually and easily define complex mobile programs that can interact with functionality and data from existing websites and business systems.
“With these new advanced features, our customers can rapidly deploy powerful mobile programs without having to write any new code,” Knotice co-founder and CEO Brian Deagan said. “To begin taking mobile marketing seriously as a strategy worth putting increasingly precious resources behind, companies need the ability to easily derive real value from this channel, and these new capabilities make that happen.”
The advanced dialogue capabilities are delivered in combination with Concentri’s underlying Universal Profile Management system. Universal Profile Management enables Concentri™ to interact with existing data repositories to seamlessly integrate the mobile experience with all direct digital channels, including email and the web.
“Knotice’s Universal Profile Management system affords many opportunities for our Concentri™ Mobile customers because they can use any data point they have collected from any channel to enhance their consumers' experience and brand interaction on a mobile device,” Deagan said. “Concentri™ Mobile is the easiest, most cost-effective solution for supporting a full-scale mobile strategy.”
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today’s primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit http://www.knotice.com.
About Knotice’s Concentri™ Software
Knotice’s on-demand software platform, Concentri™, unifies the vital direct digital marketing functions marketers need to create profitable relationships with prospects and customers on a website, through email, and over mobile. Unifying these functions saves time and money while directly improving the relevance and performance of direct digital marketing campaigns. Concentri™ enables marketers to easily engage today’s digital consumers and grow revenue while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50 percent.