Press/Analyst Contact:
Casey Barto
Public Relations for Knotice
800.801.4194 x. 140
We maximize the ROI of direct digital marketing through process automation, increased relevance and improved performance.
Press Release
GameSnake extends sports and recreation social environment to mobile while deploying new landmark cross-channel strategies to improve member experience with best-in-class targeting capabilities.

AKRON, OH — June 3, 2008 — Knotice Ltd., a provider of software and marketing services for engaging today’s digital consumers, today announced its Concentri™ software platform has been selected by – the leading social network for sports and recreation enthusiasts – to further enhance their member experience by extending the online experience to mobile devices and email inboxes. GameSnake founding partner and Business Manager Andrew Holland said he is enthusiastic about enhancing the service’s core vision by communicating with members more quickly and providing additional networking opportunities, especially via the mobile channel.

“GameSnake has always had highly developed segmentation capabilities to support the variety of different sports and activities individuals enjoy,” Holland said. “Knotice’s Concentri platform is the only platform uniquely able to support both this type of complex segmentation and delivery of mobile and email content to members in real time.”

Matching players of varying degrees of athletic ability together, GameSnake is based on members identifying their location and activity preferences, then getting together and competing in pickup games, or forming teams within their communities. Members are able to identify over 100 different sports or activities they enjoy, and GameSnake matches the profiles with other profiles that share common interests.

Once a game is formed, Concentri™ communicates to the profiles in the database, through bi-directional texting or email, the time, location and participants while giving members the opportunity to accept or decline the invitation to the game, or contact other participants and discuss details.

Knotice Co-Founder and CEO Brian Deagan said he believes GameSnake’s members will benefit from the brand new mobile capabilities offered through use of the Concentri™ platform.

“GameSnake users are an active bunch, and Concentri is able to communicate with them while they’re out and about, providing real time information about new games, or changes to existing games,” Deagan said. “Concentri’s cross-channel capabilities will keep GameSnake members informed and engaged in their personal passions and the GameSnake brand.”

About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri™ is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns and services across web, mobile and email channels. With Concentri™, marketers can easily reach today’s digital consumers to grow revenue and enhance brand engagement while maintaining a consistent brand experience, cutting production cycles from weeks to days and reducing other related costs by as much as 50%.

About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today’s primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit

The GameSnake mission is to encourage participation in sports by bringing athletes together online to promote pickup games and teams within their communities. GameSnake is a free online service that matches players with pickup games and teams in over 80 sports. GameSnake uses a player's age, gender, location and sports preferences to match them with games and teams happening on the courts, fields and facilities in their area. GameSnake also offers team managers a suite of tools they can use to start and manage their team roster, team games and schedules. GameSnake has also added features to cater to athletes with disabilities. Athletes with disabilities can connect with other athletes and games that cater to their disabilities. For more information visit

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