Press/Analyst Contact:
Casey Barto
Public Relations for Knotice
800.801.4194 x. 140
We maximize the ROI of direct digital marketing through process automation, increased relevance and improved performance.
Press Release

AKRON, OH - April 17, 2007 - Knotice Ltd., a provider of solutions for marketing to today's digital consumers, today announced that The Davey Tree Expert Company, a green industry leader, has selected Knotice's ConcentriT software platform to provide timely and relevant communications across email and to the Web.

Davey chose Knotice Concentri because of its simplicity in creating highly relevant, multi-stage communications for its customers. Relevancy allows Davey to easily provide various customer types with focused communications based on regional, seasonal or type of service needs.

"Knotice's Concentri platform enables us to easily provide specific information about the services we offer our customers," said Sandra Reid, manager, corporate communications, The Davey Tree Expert Company. "For example, customers in the Northeast may be concerned with a pest or disease issue that would not be applicable in other regions. Concentri makes it easy for us to develop and deliver communications that only target relevant customer groups, providing a personal touch that is important in our customer relationships."

Eventually, Davey will use features already integrated into the Concentri platform to continue its communications across other online channels, taking advantage of multiple consistent touch-points that will help reinforce the personal customer relationship.

"We are seeing a lot of momentum with larger, forward thinking companies like Davey who recognize the value relevancy brings to their customer communications," said Brian Deagan, Co-Founder and CEO Knotice, Ltd. "We provide the simple to use tools to do relevant communications quickly. For a company like Davey, it's a perfect fit, allowing them to address the needs of its diverse client base. We're glad to have such a dynamic company showcasing our Concentri platform and we're proud to call them our customer."

About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%.

About The Davey Tree Expert Company
The Davey Tree Expert Company provides tree, shrub and lawn care, large tree moving, commercial landscape services, vegetation management and consulting services throughout North America. Founded in 1880, Davey has more than 6,000 employees.

About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today’s primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit

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