Press/Analyst Contact:
Casey Barto
Public Relations for Knotice
800.801.4194 x. 140
cbarto@knotice.com
We maximize the ROI of direct digital marketing through process automation, increased relevance and improved performance.
Press Release
KNOTICE RESCUES STRANDED MARKETING COSTS WITH RELEVANT CONTENT SERVING

New Concentri feature enables marketers to extend their ability to convert the 96% of prospects who click but don't buy from paid search, affiliate, and email marketing campaigns.

AKRON, OH - March 6, 2007 - Knotice Ltd., a provider of solutions for marketing to today's digital consumers, recently announced the availability of Relevant Content Serving within the company's software platform, Concentri. Relevant Content Serving enables marketers to extend their ability to convert prospects, while delivering a personal web experience to end-consumers. A two-minute video screencast is available at http://www.knotice.com/rcs/.

"There is a lot of dead money out there that isn't being put to work," said, Brian Deagan, Knotice's Chief Executive Officer. "Marketers are buying clicks, but when those clicks don't result in an immediate conversion, the campaign lifecycle comes to an abrupt and unnecessary end. This is no longer the case with Relevant Content Serving."

The company says that Relevant Content Serving supports and supplements existing Web Content Management systems, transparently enriching the site visitor's experience with the most targeted information and offers possible. In addition, Relevant Content Serving works seamlessly with leading Web Analytics Platforms, such as HBX from WebSideStory, Omniture, and WebTrends, to track campaign performance from impression through conversion.

About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%.

About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today’s primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit http://www.knotice.com.


© Copyright , Knotice, Ltd. All Rights Reserved | 800.801.4194 | Knotice Homepage | Privacy Policy | Sitemap | Contact Us