Press/Analyst Contact:
Casey Barto
Public Relations for Knotice
800.801.4194 x. 140
We maximize the ROI of direct digital marketing through process automation, increased relevance and improved performance.
Press Release
Tea Forté improves online consumer experience, and overall ROI, through integration of best-in-class onsite targeting, optimization and email marketing capabilities.

Akron, OH - February 26, 2008 - Knotice Ltd., a provider of software and services for marketing to today's digital consumers, today announced its Concentri™ software platform has been selected by Tea Forté, the leading provider of gourmet teas and the contemporary tea experience, to enable the delivery of targeted messaging on its website and support highly targeted email communications to its customers. Tea Forté director of ecommerce Andy Wolf says Concentri's comprehensive offering is appealing because it will drive sales while enhancing the relationship between the brand and the consumer.

"Concentri's integrated capabilities are very exciting," Wolf said."It's the only platform I'm aware of that combines targeted web merchandising with email marketing, all from a single customer information repository and a single management console. We expect that these tools, coupled with Concentri's built-in testing and optimization capabilities, will create enormous operating leverage for Tea Forté to improve our customers' web experiences through segmentation and personalization strategies that we could never have considered before."

Delivered on-demand, via Software as a Service (SaaS), Concentri™ is the only digital marketing platform available that combines targeting and optimization, email marketing and mobile marketing in a single, integrated platform. Knotice CEO Brian Deagan says the payoff for companies using Concentri is more than just the operational efficiencies made possible by combining several online marketing capabilities into one platform; it is the ability to integrate the channels and create an online experience that is completely consumer focused.

"We're extremely pleased to have been selected by Tea Forté to support their online marketing efforts," Deagan said. "Tea Forté is a premium brand and their customers expect nothing less than a premium online consumer experience. With Concentri, Tea Forté will be able to easily achieve this."

About the Concentri Platform - Soup-to-Nuts Campaigns in One Package
Concentri is a simple and powerful platform for creating and managing highly relevant, multi-stage campaigns across email, mobile and web channels. With Concentri, marketers can easily engage today's digital consumers to grow revenue, while maintaining a consistent brand experience, cutting production cycles from weeks to days, and reducing other related costs by as much as 50%.

About Knotice
Knotice (pronounced "notice") maximizes the ROI of direct digital marketing – interactive marketing communications that can be addressed to a specific individual – through process automation, increased relevance and improved performance. Working with clients across many industries – including retail, hospitality, restaurants, cable and broadband, and many more – Knotice provides efficient, effective, and highly-targeted marketing communications through today’s primary digital channels of email, mobile and the Web. Whether a company is seeking a top-tier channel specific software solution, or a complete direct digital marketing solution that spans all channels, Knotice saves its customers time and money while improving content relevance and campaign performance. For more information visit

About Tea Forté®
Tea Forté, the innovators of the contemporary tea experience, was founded by acclaimed American designer Peter Hewitt. Since its introduction in 2003, the brand has established and continues to evolve a modern tea ritual that is anchored by luscious, flavor-forward, whole-leaf teas blended from nature's bounty of fruits, herbs, and flowers. The taste profiles of the teas are enhanced by modern, sculptural accessories that are groundbreaking in design and include the innovative Tea Forté silken infuser and signature tea tray. In 2008, Tea Forté re-imagined iced tea with the introduction of its fresh, boldly flavored Tea-Over-Ice™ concept. Perfect for elegant entertaining, a restorative pause, or as a thoughtful gift, Tea Forté is available for purchase at distinguished retailers nationwide, including Origins and Neiman Marcus. Tea Forté now elevates the luxury experience at select hotels, restaurants and resorts in 25 countries, including the Four Seasons George V in Paris and the Wynn Las Vegas. For more information, availability or to order any of Tea Forté's exquisite products, please visit

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