Knotice CEO Brian Deagan and Forrester Research Senior Analyst Suresh Vittal Discuss Why Having Data Live “Under One Roof” is Key for Improving Online Marketing.
AKRON, OH — June 18, 2008 — Knotice Ltd., a provider of software and marketing services for engaging today’s digital consumers, is pleased to announce that CEO Brian Deagan will join Forrester Research Senior Analyst Suresh Vittal in an informative discussion about the power and value of a consolidated data strategy with an online marketing database.
Webinar: Taking Shape: The Online Marketing Database
Forrester Research Senior Analyst Suresh Vittal and Knotice Co-Founder and CEO Brian Deagan are hosting a 60-minute online discussio on actionable and practical data strategies to boost online marketing, including the power and value of a consolidated data strategy with one online marketing database. Additional information the presentation will include:
- Why having data in one place is important - the key benefits of having data live "under one roof" and how it's never been easier to get data in one place
- The power of properly leveraging companies’ “dusty” data by marrying it with content management and cross-channel delivery capabilities
- Five questions every company must ask their partners to ensure they're ready to help
- Four real-world ways to boost online marketing to gain competitive advantage in today's marketplace
Suresh Vittal, Senior Analyst – Forrester Research
Brian Deagan, Co-Founder and CEO – Knotice
Friday, June 20, 2008
2pm EST/11am PST
Register at http://www.knotice.com/webinar/jun08/index.htm to join the discussion
Knotice provides marketing and software solutions for Personal Relevance Marketing (PRM) – marketing communications tailored to individual consumers based on their own preferences – through web, mobile and email technologies. Knotice’s solutions give companies a competitive edge by creating strong brand relationships with customers through consistent and personally relevant marketing that is customized to each consumer across multiple marketing media.
Integrating marketing campaigns over web, mobile and email allows major marketers to deliver a consistent brand message regardless of how it reaches the consumer. Brands create a bond with the consumer by showing that they respect individual preferences not only in product, but in how they prefer to receive offers and communications. For more information visit http://www.knotice.com.