What: Upshot Institute On-Demand Summit: Marketing “SuperPlatforms.”
The Upshot Institute defines a marketing “SuperPlatform” as the collection of key marketing technologies that revolutionize the way an organization looks at its marketing tactics and strategies.
"The Marketing ‘SuperPlatform’ concept is being driven by increasing ROI pressure and shrinking overall marketing budgets. We're excited to have Knotice participate in and bring its concept of direct digital marketing to the Marketing ‘SuperPlatform’ summit as one of the unique technology providers in this emerging space," said Chris Ross, managing director of the Upshot Institute.
Deagan will be presenting on the emerging concept of Direct Digital Marketing, and how its growth is being driven by consumers who are demanding to receive extremely relevant communications from marketers. Deagan will discuss the benefits of Direct Digital Marketing, and how it allows the marketer to engage a consumer through three addressable channels.
The presentation will also include:
- The key ingredients to any Direct Digital Marketing campaign
- An example of the Direct Digital Marketing consumer experience
- How Direct Digital Marketing is shaping up to affect the digital marketing space
Who: Knotice co-founder and CEO, Brian Deagan
When: Starting Thursday, April 9, 2009
Where: View Deagan’s presentation on Direct Digital Marketing here: http://www.upshotinstitute.com/MarketingSuperPlatforms_02.html
Find out more about the software platform that unifies the vital functions of Direct Digital Marketing here: http://www.upshotinstitute.com/MarketingSuperPlatforms_11.html
Knotice is a provider of software and services that increase ROI by improving relevance, performance, and process of Direct Digital Marketing. Knotice’s on-demand software unifies the vital Direct Digital Marketing functions that a business needs to create profitable relationships with prospects and customers on a website, through email, and over mobile devices. For more information, please visit www.knotice.com.