Provided by DMNews
Written by Cara Wood
Marketing service provider Knotice Ltd. joined Omniture Inc.'s Genesis Network on December 19.
The deal brings Knotice's Concentri platform to Omniture's 2,700 customers, which include Wal-Mart, Gannett, Microsoft, Neiman Marcus and General Motors, in a single dashboard.
"Knotice brings a unique value proposition to Omniture's Genesis Network by being one of the first partners to have a natively designed solution spanning marketing across Web, e-mail and mobile channels," said Brian Deagan, CEO of Knotice, in a statement.
The Concentri platform lets marketing managers organize and deploy multistage campaigns through e-mail, mobile phone and online. Knotice says that its product helps marketers maintain a consistent brand experience and cut production cycles.