In marketing departments and advertising agencies, the infrastructure to support direct digital marketing is severely fragmented. This fragmentation results in poor processes and unnecessary cost, impedes the ability to be relevant and compromises overall campaign performance.
How We Help
With our on-demand software platform, Concentri®, we unify the vital direct digital marketing functions you need to create profitable relationships with prospects and customers on your website, through email, and over mobile. This unification saves you time and money, while directly improving the relevance and performance of your campaigns. At the end of the day, it's a simple do more for less proposition.
WHAT IS DIRECT DIGITAL MARKETING?
Direct digital marketing is interactive marketing that is "addressable", or when you’re able to identify the recipient of a marketing message. With traditional direct marketing, addressability is achieved via a postal address. With direct digital marketing, addressability comes in one of three forms, an email address, web browser cookie, or mobile phone number. Watch this example consumer experience to see how we bring it all together.