Direct Digital Marketing – Targeted Email, Mobile, Web Marketing

Recent News

2/1/2012 - The Power of Place

1/27/2012 - What is the Secret to Driving App Downloads?

1/26/2012 - Knotice and Gigya Announce Partnership

1/26/2012 - Targeted E-mails Bolster GourmetGiftBaskets.com’s Conversion Rates

1/23/2012 - Tips for Sure-Fire Email Deliverability

1/4/2012 - Smartphone Penetration Contributes To Growth In Mobile Email Marketing

12/20/2011 - Let's Make 2012 The Year Of Mobile Email

12/19/2011 - Mobile Email Recipients Not Saving Messages to Read Later on Desktop: Surveys

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Upcoming Events

February 7-10:

MarketingSherpa Email Summit 2012

February 27 - March 1:

eTail Palm Springs

April 18-19:

Forrester's Marketing Leadership Forum 2012

June 5-8:

IRCE 2012

Highlights

Forrester Research Report

The New Messaging Mandate

This new report (January 2012) from Forrester Research, Inc., entitled "The New Messaging Mandate: A Customer-Focused Approach Will Help You Escape Siloed Messaging" is a must-read for those interested in reaching today’s consumers with relevant, consistent messaging across a variety of digital channels. It also explains how marketers can increase results by taking a more integrated approach.

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Knotice White Paper

Harnessing the Power of the Mobile Web

This white paper and guide is a must-read for marketers interested in deeper connections with mobile consumers at every stage of the customer lifecycle. This comprehensive white paper reveals a practical framework for assessing and planning mobile web and 2D barcode initiatives in a holistic and strategic manner.

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Our Blog - The Lunch Pail

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