Onsite Targeting, and Testing, Made Easy
Engage your website visitors with more timely, more relevant and more effective messaging with Concentri™ SiteTarget. It’s easy to implement and easy to use.
OVERVIEW
From planning through analysis, Concentri is designed to put marketing campaigns where they belong, in the hands of marketers. The suite includes tools to plan, manage, and track all aspects of an integrated multi-channel and multi-stage campaign in one place.
Planning and Management
Visual campaign console allows users to drag and drop items into a campaign, define relationships between
each of the items, and assign production-related tasks to team members to generate correlating
project schedules.
Production
Anywhere in Concentri, users are just a few clicks away from all
the needed functionality to produce a given campaign item . As campaign items are
completed they can be submitted for review and approval.
Publishing
Once the campaign is tested and approved, it is ready for publishing and/or delivery. Because Concentri
has a channel-neutral content management system at its core, all campaign-related content is self-contained
within the system. No additional steps are required for the campaign to go live.
Performance tracking
Based on the on the items within a campaign, correlating dashboard reports are auto-generated.
Custom reporting rules can be defined within the campaign to trigger reports at certain stages
of a campaign as well as define custom recipient lists. And last but not least, Concentri offers deep integration with today's leading web analytics platforms.