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Concentri combines flexible object customization, modern API access, and the ability to automatically capture site visitor behavior to let you easily consolidate all of your data - giving you powerful direct digital marketing while leveraging your existing business systems.
You are able to customize Concentri's core profile and order objects to store an unlimited number of data fields. The profile object stores prospect and customer information. The order object stores partial or complete transactional information. Both are generic objects that are easily configured to support your business. Custom fields maintain their native data types and are configured in "customizations" that function like related tables off the core profile or order object.
All object customizations are available for personalization during content creation and for condition building in our segmentation evironment. Once a customization is added, it's automatically available for data exchange through one of the options below.
The integration approach that works for one of our customers may not be the best approach for another. Sometimes real-time integration is required, other times it's not. Therefore, we provide three options to get data in and out of Concentri - and you can design the solutions that best suits you.
Manual File Upload and Download
Automatically Capture Site Behavior
When you place Concentri's tracking snippet on your website (or websites), site behavior for both known and anonymous profiles is automatically captured by Concentri with a first-party cookie. This is critical, as first-party cookies are only deleted 5% of the time by website visitors, where third-party cookies are deleted much more frequently - as high as 40%. With Concentri, you'll be able to track more unauthenticated website visits for known profiles than with any other on-demand software platform on the market.
Concentri eliminates the traditional "data schlepping" required to import visitor segment information from third-party web analytics packages. As a result, it's never been easier to leverage website behavior to drive onsite targeting strategies and triggered communications through email or mobile - all in real-time.