Reporting The Way You Want It
As online marketing strategies become more targeted and multi-channel, single-channel metrics offer less actionable insight. This requires a deeper level of insight beyond the standard proxy metrics of impressions, clicks and conversion counts.
You need to attribute and analyze your online marketing - at the most granular message-level - to conversion amounts (i.e.: Dollars, Euros, Moola, Cash). That’s precisely what Concentri™ enables, whether you’re viewing reports in Concentri™, or your preferred web analytics platform. Click here for additional information regarding our web analytics integration.
Out-Of-The-Box Reports
Concentri™ provides intuitive cross-channel dashboard reporting for performance tracking and analysis "at-a-glance." In addition, Concentri™ has a variety of out-of-the-box, channel specific reports, allowing you to drill down and see the performance of your individual email campaigns, microsites and landing pages, onsite messaging and mobile campaigns.