Cast a Wider Net with Concentri™

If you’re like most interactive marketers, your segmentation strategies are largely driven by the data that’s available. But, in most cases, what’s available isn’t enough. As a result, your target marketing opportunities become limited and you resort to a one-size-fits-all approach.

If you watched the quick tour, you saw how Concentri™ is able to store all sorts of information, from known customer attributes to online behavioral data, and everything in between. With this unique and powerful capability, Concentri™ increases the number of data points available to create segments. More data and more segments means you're able to easily incorporate more refined and scalable segmentation strategies into your online marketing.

The Swiss Army Knife of Segmentation Tools

The Concentri™ segment builder is an intuitive, easy-to-use interface that allows you to harness the power of the Concentri™ profile environment. Through a visual, point-and-click process you can quickly build and combine conditions that include, but are not limited to:

Keyword Search Activity (Search Engine and Onsite Search)
Click Path Activity & Page Views
Email Activity
Mobile Activity
Standard and Custom Attributes
Purchase History
Preferences, Survey and Form Responses

Concentri™ Keeps Your Data Fresh

With real-time activity tracking and available web services for integration, Concentri™ keeps your data fresh and your target marketing well-timed. For more information on integrating Concentri™ with your current systems, click here.