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Multivariate Testing

Shorten the learning curve. Instead of trying to interpret the results of multiple tests over weeks or months, speed your understanding and maximize your ROI with multivariate testing. Knotice’s Actionable Analytics practice working in tandem with our Professional Services organization will design, create and execute tests to measure multiple conditions simultaneously. This full-service offering can deliver stronger results faster to fuel strategy and speed campaign success.

  • Accelerate go-to-market strategies and optimize marketing dollars with custom multivariate testing strategies, execution and analysis.
  • Get a faster return on your digital marketing dollars (Mobile, Direct Display, Onsite Targeting, Email, etc.) with Multivariate test strategy planning, execution and result analysis.
  • Understand interactions, relationships and impact of key data elements (creative, offer, message, audience, digital channel, etc.) to guide marketing decisions

Why it Matters

Today, there is a mountain of data as well as a mountain of offers, products, and content. However, there is a valley of execution and technology challenges in between. Much is riding on the ability of eBusinesses to cross that valley and get the right content, offers, products, and options to the right customers at the right time…. As customer interactions fan out across numerous inbound and outbound channels, analytics tools are increasingly called upon to provide visibility to a multichannel funnel spanning the entire customer life cycle. These tools are developing native data collection and third-party integrations to track interactions and report on all activities. Additionally, these solutions are moving past reporting on historical data to make data actionable by supporting targeting, A/B and multivariate testing, and feed into marketing execution systems for campaigns and retargeting.
Source: Forrester Research Inc., "The Emergence Of Customer Experience Management Solutions" (July 2011)
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