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Targeting & Segmentation

Let our Actionable Analytics team devise an overarching targeting and segmentation strategy with you – one that can inform marketing across the board or by specific campaign… across a variety of channels or to address single-channel goals.

We take you beyond the basics, delivering advanced targeting and segmentation precision, allowing you to engage consumers with a level of relevance that's as impressive as it is effective. Leverage Knotice's unique and powerful Universal Profile Management system to drive your custom targeting and segmentation strategies. Unify your approach with actionable and useful analytics for campaign execution right within Concentri®. Advanced targeting can address a wide range of variables for custom targeting. Our Actionable Analytics team can target and segment your campaigns by:

  • Mobile device
  • Digital engagement score
  • Strategic segments
  • Predictive models
  • Optimal time of day or week
  • Custom categories, tailored to your unique needs

Why it Matters

By integrating customer intelligence and market insights, companies can gain both improved insights and competitive advantage over companies that have not already undertaken this integration. Segmentation research can be a great first step, providing strong added value.
Source: Forrester Research Inc., "Segmentation Research In The Intelligent Enterprise" (updated January 2012)
 
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