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Predictive Modeling/Profiling

It's easy when you understand what consumers will do next. Our Actionable Analytics team can custom-build predictive models, leveraging a variety of modeling methodologies (logistic, linear and multinomial regressions, decision trees, time series, survival models, principal component and factor analysis, etc.) to support your desired business goals and speed campaign success.

The strength of targeting your customers with relevant messaging is knowing where to aim. Use predictive profiling and modeling to inform more effective strategies.

  • Demographic Segment Profiling
  • Prospect and Acquisition Modeling
  • Cross-Sell and Migration Modeling
  • Digital Channel and Online Behavior Modeling
  • Email Engagement Modeling
  • Mobile Marketing Modeling

Why it Matters

Besides using historical information, companies can analyze data about the future with predictive analytics depending on the time horizon of the relevant business process. Today many companies are working with future data in the form of spreadsheets based on a mixture of best knowledge, gut feeling, or wishful thinking. Companies need more reliable information for their business strategy (from months to years), operational planning (typically from days to months), or ad hoc decision support in their daily work.
Source: Forrester Research Inc., "Understanding The Business Intelligence Growth Opportunity" (September 2011)
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