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Media Mix Optimization

How do you make the best use of your media budget? What’s the best strategy to reach your key audiences at the right moment? Our Actionable Analytics team will use your data to calculate an approach so you spend smarter across channels, developing strategies on where to place media for the best results. Our approach supports more efficient messaging and media strategies across all channels. Understanding what message to place, when and where, can help you score better results – even without increasing your spend.

  • Allocate dollars based on performance, not on hunches and history.
  • Get an edge with the analytical optimization of campaigns within and across all digital channels (email, mobile, direct display, onsite targeting, and more).
  • Get stronger ROI, with marketing mix optimization based upon direct and indirect attribution and/or probabilistic attribution.
  • Enhance customer lifecycle engagement.

Why it Matters

Your future challenge isn’t just how to integrate messages across channels. It is also when to send messages and how much to spend on which type of message to get the most return... consolidating messaging budgets to optimize spend against the most profitable channels.
Source: Forrester Research Inc., "The New Messaging Mandate" (January 2012)
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