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Recent additions to Knotice’s analytics team bring big data and big brand experience from Amazon.com, Progressive, Victoria’s Secret and Express
AKRON, OH - July 10, 2012 – Knotice, a leading provider of data management, analytics and digital messaging solutions, announced the recent additions of Weihua Liu, Steve Donatelli and Sophia Li to its rapidly expanding actionable analytics team.
Weihua Liu joins Knotice from Amazon.com and will be based out of Knotice’s Seattle office. During her 10 years at Amazon, Liu held key positions in Amazon.com’s data mining, business intelligence, personalization, and site automation departments. Notable achievements during her Amazon.com tenure include:
Prior to joining Knotice, Steve Donatelli managed paid search activities within Progressive Insurance for a period of four years. Responsibilities and notable achievements include:
Sophia Li came to Knotice from AllianceData’s business unit, Epsilon. Prior to AllianceData, Li was a senior analyst with Limited Brands, supporting both Victoria’s Secret and Express where she:
“We’re extremely pleased to have such talented individuals at Knotice,” said Jeff Carey, Knotice’s Director of Analysis and Strategy who leads the company’s Actionable Analytics practice. “With our proprietary Universal Profile Management system, Knotice offers clients a truly unique solution for collecting, enriching and leveraging known and anonymous customer information across addressable digital channels and devices. Adding folks like Sophia, Steve and Weihua to the team allows us to unlock the full potential that our technology can provide.”
Knotice (pronounced "notice") is a leading provider of data management, actionable analytics, and digital messaging solutions, headquartered in Akron, Ohio, with offices in Seattle. Our on-demand marketing software and agency services help marketers maximize the ROI of their addressable digital marketing – digital communications that are addressable to an individual. With our proprietary platform, we pioneered the ability to seamlessly unite customer data, analytics and message delivery – all from a single profile-based platform. In addition to technology, Knotice provides a comprehensive offering of marketing services, including strategy and planning, agency-style creative services, custom development, analytics, advanced reporting, and business intelligence. For more information, visit: http://www.knotice.com.