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New Relationship will Allow Marketers to Leverage Permission-Based Facebook Data for Use Across Addressable Digital Media and for Actionable Analytics
AKRON, OH and MOUNTAIN VIEW, CA – January 26, 2012 – Knotice, a leading provider of direct digital marketing software and services, and Gigya, the #1 social choice for websites, today announced a strategic partnership that will transform the way marketers can leverage permission-based Facebook data across addressable, direct digital marketing channels.
Through the partnership, marketers can seamlessly fuse the wealth of permission-based social identity information (such as Facebook likes, check-ins, and interests) with existing customer data and cross-channel activity (such as purchase history, clicks, and search activity) within Knotice's on-demand software platform Concentri®. The Knotice-Gigya partnership allows social data collected and stored within Gigya's Identity Management Platform to be blended with the customer profile and activity data collected and stored via Knotice's proprietary Universal Profile Management system, opening the ability to drive actionable analytics and stronger cross-channel execution based on more relevant information.
This allows for a truly unified view of consumers across channels, which directly supports the findings and recommendations of Forrester Research Inc.'s recent report "The New Messaging Mandate" (January 2012) in which Knotice is featured.
"Gigya's Social Identity Management Platform provides our clients with the ability to collect and store permission-based social data accessed through our suite of social technology," says Patrick Salyer, CEO of Gigya. "Working with Knotice, we'll be able to help clients leverage this data to cross the chasm from social into other direct digital channels such as email, onsite content and product recommendations and more."
For example, marketers will now be able to tailor email marketing campaigns based on users’ location, interests and on-site activities such as sharing and commenting. Both companies pointed out that these capabilities only exist when consumers have opted-in to share their information with the respective brands by authenticating via Gigya’s Social Login.
"This is all predicated on a strong value exchange with the consumer for marketers to receive this level of access," said Brian Deagan, CEO and Co-founder of Knotice. "All of the great things this partnership will unlock will only happen when consumers say 'yes' to a brand."
Knotice unites your data within a single on-demand platform, maximizing the ROI of direct digital marketing with increased message relevance, actionable analytics, and powerful execution across channels. Manage email, mobile, site personalization and/or direct display campaigns from a single log-in. Knotice also offers agency-style support, including strategy, design, execution and analysis. For more information, visit www.knotice.com.
Gigya is the #1 social choice for websites, integrating online businesses with the top social networks and identity providers including Facebook, Twitter and LinkedIn, consolidating the most powerful social features in a single solution. The company offers a suite of social technology such as Social Login, Share, Gamification, Community and a Social Identity Management Platform enabling sites to drive social registrations, scalable word-of-mouth marketing and community interaction. Through analytics, best practices, consulting and support, Gigya optimizes every implementation, delivering measurable social ROI. Supporting more than one billion users each month across more than 550,000 sites, Gigya's technology is the choice of global leaders in publishing and commerce including CBS, FOX Sports, Intuit, PepsiCo, The Home Depot, and Turner Networks. http://www.gigya.com.