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By the end of the year, the majority of emails will be opened on mobile devices. Check out our latest Mobile Email Report for the second half of 2012. The report is based on a sampling of 500 million emails sent across 11 industries. Data includes mobile email open rates by device, by hour of the day, click-thru activity, and more.
Email is only as strong as its open rates. And if someone opens that email on a mobile device, are you ready? Check out these two new guides, loaded with tips and advice to help you get better results from your sends.
This new report (August 2012) from Forrester Research, Inc., entitled "The New Messaging Mandate: A Customer-Focused Approach Will Help You Escape Siloed Messaging" is a must-read for those interested in reaching today's consumers with relevant, consistent messaging across a variety of digital channels. It also explains how marketers can increase results by taking a more integrated approach.