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Knotice

"I want to employ user data in a more meaningful and actionable way. If it's sitting in a data warehouse, it's not useful."

Director of Social Commerce, National Retailer
Source: "Customer-Centric Strategy Requires Revamping Current Data Practices"
A commissioned study conducted by Forrester Consulting on behalf of Knotice, April 2013

"It's like shooting at a dartboard with a blindfold on. Anonymity is still a huge challenge. As the number of devices per user increases, 'anonymous' ends up being the same person again and again."

VP of Digital, Global Publisher
Source: "Customer-Centric Strategy Requires Revamping Current Data Practices"
A commissioned study conducted by Forrester Consulting on behalf of Knotice, April 2013

"I focused my energy on building the relationship with Knotice. We have other divisions that spend millions and that don't even grasp what a DMP actually is. They use five to six vendors to try to achieve the same thing."

Vacation-rentals client
Source: The Forrester WaveTM: Data Management Platforms, Q3 2013

"This is a whole different animal."

Director of Marketing
National eCommerce Company

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Support: 866-847-3286
Main: 800-801-4194
Akron location: 526 S. Main Street, Suite 705, Akron, OH 44311
Seattle location: 1008 Western Avenue, Suite 401, Seattle, WA 98104

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To contact customer support, please email us or call 866.847.3286. We recommend email if you need to send screenshots or attachments. A support team member will contact you immediately if your request is between 8:00am EST to 5:30pm EST.

Please include the following information in your support request: your preferred means of contact; the urgency of the support request; and a complete description of the kind of issue you are encountering.

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Knotice

What's a DMP?Why We're Different

Data Management Platforms offer digital agility, allowing you to keep pace with your customers. Traditional marketing and customer databases don't. They weren't designed to handle the nature and volume of data that today's digital consumers create. Nor were they designed to let you easily operationalize and act on that data. A DMP solves for that.

Data Management Platform: A unified technology platform that intakes disparate first-, second-, and third-party data sets, provides normalization and segmentation on that data, and allows a user to push the resulting segmentation into live interactive channel environments.

Traditional marketing databases were designed to create lists for direct response campaigns, not to facilitate and measure the real-time orchestration of personalized interactions across channels and devices - interactions that have become the buying cycle of your customer.

If you are a large enterprise, think of a DMP as a two-way pipe into your marketing database, allowing you to easily ingest and activate data across digital channels. If you're a midsize company, the Knotice DMP can be your marketing database.

Why We're Different

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To contact customer support, please email us or call 866.847.3286. We recommend email if you need to send screenshots or attachments. A support team member will contact you immediately if your request is between 8:00am EST to 5:30pm EST.

Please include the following information in your support request: your preferred means of contact; the urgency of the support request; and a complete description of the kind of issue you are encountering.

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Knotice

Why We're DifferentHow We Compare

Knotice started from a different place. Most DMPs got their start in display advertising and are deeply rooted in the complexity of the 3rd party advertising ecosystem. We got our start focusing on the needs of you, the marketer.

"Start by doing what's necessary; then do what's possible; and suddenly you are doing the impossible."

- Giovanni di Pietro di Bernardone

Whether your objective is to acquire new customers or delight existing ones, excellence in profile management is necessary. It makes messaging relevant and effective and it makes analytics actionable. And at Knotice, it's what we call Universal Profile Management.

How We Compare

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To contact customer support, please email us or call 866.847.3286. We recommend email if you need to send screenshots or attachments. A support team member will contact you immediately if your request is between 8:00am EST to 5:30pm EST.

Please include the following information in your support request: your preferred means of contact; the urgency of the support request; and a complete description of the kind of issue you are encountering.

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Knotice

How We CompareSeeing is Believing

"Knotice aside, most DMPs insist that their role is to deal only with anonymous user data. This is, on the surface, an admirable stance, given the highly charged debate on consumer privacy. But it doesn't solve the marketer's need for end-to-end customer life-cycle management across the spectrums of acquisition to retention and anonymous to known."

- The Forrester Wave™: Data Management Platforms, Q3 2013

"(Knotice's) Universal Profile Management technology, released in 2008, with its explicit focus on the linking of anonymous and known profiles, has increasingly made it an attractive choice for audience management, primarily for small and midsize businesses."

- The Forrester Wave™: Data Management Platforms, Q3 2013

Seeing is Believing

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To contact customer support, please email us or call 866.847.3286. We recommend email if you need to send screenshots or attachments. A support team member will contact you immediately if your request is between 8:00am EST to 5:30pm EST.

Please include the following information in your support request: your preferred means of contact; the urgency of the support request; and a complete description of the kind of issue you are encountering.

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Knotice

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Please include the following information in your support request: your preferred means of contact; the urgency of the support request; and a complete description of the kind of issue you are encountering.

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